Authenticity and Sourcing
Are your products authentic?
Yes. Every product is sourced through our vetted Korean supply partners and ships directly from South Korea. We stand behind the authenticity of everything we sell — if you ever have a concern, we'll investigate and make it right.
Why do you ship directly from Korea?
Shipping direct from Korea means fresher batches, access to the newest launches, and the exact formulations sold in the Korean market — not export reformulations or old stock that has sat in a warehouse.
How fresh are the products?
We source in small, frequent batches rather than bulk-buying, so stock turns over quickly. Manufacture and expiry dates are printed on every product's packaging so you can verify freshness yourself.
Are your products cruelty-free?
Policies vary by brand, so we don't make a blanket claim. Many Korean brands we carry are cruelty-free — check the brand's product page or email us about a specific product and we'll find out for you.
Which brands do you carry?
We curate Korean skincare brands with proven track records and devoted followings — from beloved staples to rising stars. Browse the full list on our Brands page, which we're always expanding.
What if I'm worried a product isn't genuine?
Contact us with your order number and photos of the product. We stand behind everything we sell — if anything about your order is ever not right, we'll investigate with our suppliers and make it right.