2%–5% back
Shop your routine
Earn at your current tier on eligible merchandise after discounts and redeemed value. Tax, shipping, gift cards, and excluded products do not earn.
Sleepy Hello rewards
Moonbeams are Sleepy Hello rewards: 100 Moonbeams equal $1. Earn them through shopping, routines, reviews, referrals, and community activities.
Moonbeams from purchases remain pending until the return window plus three days. Moonbeams from eligible non-purchase activities are available immediately.
2%–5% back
Earn at your current tier on eligible merchandise after discounts and redeemed value. Tax, shipping, gift cards, and excluded products do not earn.
Honest reviews
Approved verified-purchase reviews can earn Moonbeams for qualifying text, photo, or video. Rewards never depend on whether the review is positive or negative.
1 + milestones
Check in with at least one routine product. Seven nights adds 20 Moonbeams and 30 nights adds 100. One monthly Snooze token can protect a missed night.
100 quiz · 10 vote
Complete the monthly skin quiz, join community product votes, and claim each available social follow once for 25 / 25 / 25 Moonbeams.
They get $15 · Members get $15
Your permanent link is ready after email verification, with no purchase or staff approval. After an eligible first order of at least $50, the new customer receives $15 in Moonbeams and an ordinary member receives $15 in Moonbeams after 33 days. That minimum applies only to the Moonbeam rewards. A manually approved affiliate instead earns 10% cash on any eligible first order, including one under that minimum, and 3% on later eligible orders.
Item-level review
Eligible Sleepy Hello merchandise bought through TikTok Shop, Amazon, Ulta, or another approved channel can earn after private receipt review.
Tier qualification uses your net paid merchandise spend over a rolling 12-month period. Upgrades happen as soon as you cross a threshold; qualification is protected through its anniversary.
| Tier | 12-month spend | Earn rate | Birthday default |
|---|---|---|---|
| Dreamer | $0 | 2% | 200 Moonbeams |
| Stargazer | $150 | 3% | 300 Moonbeams |
| Lucid | $400 | 4% | 400 Moonbeams |
| Luminary | $1,000 | 5% | 500 Moonbeams |
These values are effective September 14, 2026. Any published customer-facing rule change appears in the changelog below.
Earning, redeeming, or an authenticated visit keeps the wallet active. We send warnings after 274, 335, 350 days of inactivity before expiry at day 365.
If eligible Moonbeams expire after 365 days of inactivity, signing in during the following 90 days can restore them once.
Your history continues to show earning, redemption, reversal, expiry, and restoration activity so you can understand every balance change.
July 13, 2026 — Moonbeams launch program.
Published the initial Moonbeams wallet, loyalty tiers, earning rules, referral offer and milestones, creator ladder, and financial safety policy.