Can I use it in both my morning and evening routine?

Yes. The directions recommend using the serum in both morning and evening skincare routines.

Which ingredients and concentrations distinguish the formula?

Its highlighted pairing is 1% NAD and 0.05% astaxanthin. It also contains 4,995 ppm alpha-arbutin.

What does the texture feel like on skin?

It has a lightweight, fast-absorbing serum texture.

Why does the serum have a red tint?

The reddish hue comes from astaxanthin, one of the formula's highlighted ingredients.

What visible concerns is the serum designed to address?

It offers visible brightening and wrinkle care, with support for dark spots, dull-looking skin, antioxidant care and a firmer-looking complexion.

Has it been tested for use on sensitive skin?

A primary irritation test for sensitive skin was completed, but this does not guarantee compatibility for every person.

What is the benefit of the airless pump?

It minimizes contact with air, supports ingredient stability and helps dispense the formula cleanly through the last drops.

Free US Express shipping from $79

ABIB

Red Effect Serum 1.05 Pump

What it is: A lightweight, fast-absorbing facial serum that pairs antioxidant care with support for brighter, firmer-looking skin.

Brighter, more even-looking tone
Firmer-looking care
Antioxidant support
Lightweight, fast-absorbing feel

Net weight: 30 mL

Red Effect Serum 1.05 Pump

30ml ·$18.99 USD

Brighter, more even-looking tone

Firmer-looking care

Antioxidant support

Lightweight, fast-absorbing feel

Main active: Nicotinamide Adenine Dinucleotide (NAD)
Intensity: Supportive

PRODUCT DETAILS

Hello, radiance. Red Effect Serum 1.05 Pump brings a lightweight, fast-absorbing texture to care for skin that looks dull, uneven or less firm.

The formula centers on 1% NAD and 0.05% astaxanthin. NAD supports firmer, revitalized-looking skin, while astaxanthin provides antioxidant care against external oxidative stress. The serum's red tint comes from astaxanthin.

For visible tone care, 4,995 ppm alpha-arbutin helps reduce the appearance of dark spots. Ascorbic acid supports brighter-looking skin, while panthenol adds soothing moisture support for a more comfortable care experience.

The airless pump helps minimize contact with air, supports ingredient stability and dispenses the serum cleanly through the last drops. A primary irritation test for sensitive skin has also been completed, though individual compatibility can vary.

Learn more

GOES WELL WITH

5 PDRN Hyaluronic Acid Vital Hydrating Hydrogel Mask$12.99 USD

5 PDRN B5 Vital Soothing Toner$15.99 USD

AC Fighting AHA BHA PHA Toner$9.99 USD

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

2X TGG Care Hyaluronic HydroMask$19.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Cleanser$11.99 USD

Visible tone, firmness and antioxidant care meet soothing moisture support in one lightweight serum.

Brighter, more even-looking tone
Antioxidant care
Firmer, revitalized look
Soothing moisture support

Key Ingredients

Abstract peach and warm ivory translucent folded forms resting on a softly textured cream surface, lit from the upper left with a gentle grounding shadow.

Nicotinamide Adenine Dinucleotide (NAD)

A coenzyme used in cosmetic care to help improve the appearance of skin elasticity.

A glossy translucent red-orange abstract gel-like form rests on a matte peach surface against a soft ivory backdrop, lit with gentle highlights and a grounding shadow.

Astaxanthin

A carotenoid antioxidant used in skincare to help soften the look of visible effects associated with oxidative stress.

Translucent ivory sculptural folds with glossy highlights and small clear droplets on a warm cream studio surface.

Alpha-Arbutin

A defined hydroquinone glucoside with emerging formula-specific evidence for more even-looking tone—not the same ingredient as Arbutin or hydroquinone.

Niacinamide

Helps visibly brighten uneven tone and support the skin barrier.

Panthenol

Pro-vitamin B5 that helps skin hold moisture and feel softer and more comfortable.

Real Results

21.6%Improvement in the appearance of eye-area wrinkles after four weeks¹
8.7%Improvement in nasolabial wrinkles after four weeks¹
8.8%Improvement in pigmentation as assessed through brightness after four weeks¹
8.4%Improvement in skin elasticity after four weeks¹

View all 8 real results

Red rectangular pump bottle standing upright against a white background.

Concerns & Benefits

Your Concerns

1
Uneven Skin Tone
When dark spots or uneven tone make your complexion look less clear and radiant.
2
Fine Lines Wrinkles
When visible lines and wrinkles are part of what you want to soften in appearance.

How To Use

1Morning and evening, after cleansing and toning, apply a moderate amount evenly over your face.
2Gently pat until absorbed.

Frequently asked questions

What kind of product is this, and where does it go in my routine?

It is a facial serum applied after cleansing and toning.

Customer reviews

Frequently Bought Together

Buy these products together

This itemRed Effect Serum 1.05 Pump$18.99 USD

5 PDRN Hyaluronic Acid Vital Hydrating Hydrogel Mask$12.99 USD

5 PDRN B5 Vital Soothing Toner$15.99 USD

Total price: $47.97 USD

This itemRed Effect Serum 1.05 Pump$18.99 USD

5 PDRN Hyaluronic Acid Vital Hydrating Hydrogel Mask$12.99 USD

5 PDRN B5 Vital Soothing Toner$15.99 USD

Total price: $47.97 USD

COSRX

5 PDRN Hyaluronic Acid Vital Hydrating Hydrogel Mask

Close-fitting hydrogel care for deep hydration, a radiant look and firmer-looking skin.

3 masks, 34 g (1.19 oz.) each$12.99 USD

COSRX

5 PDRN B5 Vital Soothing Toner

Lightweight daily hydration for dry, sensitive or dull-looking skin

280 mL$15.99 USD

TIAM

AC Fighting AHA BHA PHA Toner

Triple-acid exfoliation with moisture support for a clearer, more even-looking tone.

180 ml$9.99 USD

ROUND LAB

1025 Dokdo Eye Cream

Lightweight daily eye care for hydration, brightness and smoother-looking fine lines.

30 ml / 1.01 fl oz$22.99 USD

ROUND LAB

1025 Dokdo Sleeping Pack

A lightweight, unscented overnight gel for hydration and smoother-feeling skin.

100 ml$15.99 USD

PO:DL

2X TGG Care Hyaluronic HydroMask

Cooling, close-fitting hydrogel care for thirsty-looking skin and a supple, luminous finish.

42 g each × 4 masks$19.99 USD

VT COSMETICS

100 Reedle Shot Stick Pouch

A travel-size evening booster for smoother-feeling, more refined-looking skin.

2 mL × 10$8.09 USD

ROUND LAB

1025 Dokdo Cleanser

Creamy, slightly acidic foam for a comfortable cleanse

150 ml$11.99 USD

ABIB Red Effect Serum 1.05 Pump | Brightening | Sleepy Hello

ABIB

Red Effect Serum 1.05 Pump

What it is: A lightweight, fast-absorbing facial serum that pairs antioxidant care with support for brighter, firmer-looking skin.

Brighter, more even-looking tone
Firmer-looking care
Antioxidant support
Lightweight, fast-absorbing feel

Net weight: 30 mL

Red Effect Serum 1.05 Pump

30ml ·$18.99 USD

Brighter, more even-looking tone

Firmer-looking care

Antioxidant support

Lightweight, fast-absorbing feel

Main active: Nicotinamide Adenine Dinucleotide (NAD)
Intensity: Supportive

PRODUCT DETAILS

Hello, radiance. Red Effect Serum 1.05 Pump brings a lightweight, fast-absorbing texture to care for skin that looks dull, uneven or less firm.

Learn more

GOES WELL WITH

5 PDRN Hyaluronic Acid Vital Hydrating Hydrogel Mask$12.99 USD

5 PDRN B5 Vital Soothing Toner$15.99 USD

AC Fighting AHA BHA PHA Toner$9.99 USD

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

2X TGG Care Hyaluronic HydroMask$19.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Cleanser$11.99 USD

Visible tone, firmness and antioxidant care meet soothing moisture support in one lightweight serum.

Brighter, more even-looking tone
Antioxidant care
Firmer, revitalized look
Soothing moisture support