Can it be worn under makeup?

Yes. Its lightweight texture is designed to stay in place beneath makeup.

When and how should I apply it in my routine?

After toner, spread a moderate amount evenly over your face and pat lightly to help it absorb.

What are the serum's main featured ingredients?

The featured ingredients include birch juice, panthenol, several forms of hyaluronic acid and the ABC Complex of Allantoin, Betaine and Cucumber Fruit Extract.

Does the formula information identify 70% birch juice?

Yes, with a qualifier. The renewed-version listing publishes birch juice at 70%, but notes that its ingredient information may cover different product options or variants.

Free US Express shipping from $79

ANUA

Birch 70 Moisture Boosting Serum

Q: Which skin types is this serum suitable for?

It is suitable for all skin types, including sensitive skin.

What it is: A lightweight leave-on facial serum that replenishes moisture, helps limit moisture loss and layers well beneath makeup.

Long-lasting hydration
Helps limit moisture loss
Soothing, balanced care
Quick-absorbing, makeup-friendly finish

Net weight: 30 ml

Birch 70 Moisture Boosting Serum

30ml ·$12.99 USD

Long-lasting hydration

Helps limit moisture loss

Soothing, balanced care

Quick-absorbing, makeup-friendly finish

Main active: Birch Sap
Intensity: Supportive

PRODUCT DETAILS

Hello, hydration. This leave-on facial serum brings birch juice, panthenol and several forms of hyaluronic acid into one moisture-focused step. Birch juice helps replenish moisture and limit moisture loss, while panthenol and hyaluronic acids support long-lasting hydration.

The lightweight, water-like texture absorbs quickly, leaving an immediate hydrated feel with a cooling touch. It gives your skin a quick-absorbing, hydrated finish and stays in place beneath makeup.

The ABC Complex—Allantoin, Betaine and Cucumber Fruit Extract—adds another layer of care. Together, these ingredients help soothe sensitive skin and maintain its oil-moisture balance.

Suitable for all skin types, including sensitive skin, this serum is a gentle fit when you want moisture that feels light and layers neatly beneath makeup.

Learn more

GOES WELL WITH

1025 Dokdo Sleeping Pack$15.99 USD

1025 Dokdo Cleanser$11.99 USD

1025 Dokdo Lotion$14.99 USD

1025 Dokdo Sun Cream$18.99 USD

1025 Dokdo Cream$24.99 USD

1025 Dokdo Pad$20.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Eye Cream$22.99 USD

A moisture-first serum that supports lasting hydration, helps limit moisture loss and brings a soothing touch.

Long-lasting hydration
Helps hold onto moisture
Soothing balance

Key Ingredients

Clear liquid droplets with serrated green birch leaves and a curl of papery tan bark on a warm ivory surface.

Birch Sap

A botanical juice that helps reduce moisture loss and keep skin feeling hydrated.

Panthenol

Pro-vitamin B5 that helps skin hold moisture and feel softer and more comfortable.

Clear hydrogel spheres and droplets on a pale lilac background.

Hyaluronic Acid

Helps hydrate and visibly plump the skin.

Two fresh cucumber slices with water droplets beside translucent pale blue and milky-white rounded abstract forms on a warm ivory studio surface.

Allantoin, Betaine and Cucumber Fruit Extract Complex

A blend of allantoin, betaine and cucumber fruit extract that helps soothe sensitive skin and maintain its oil-moisture balance.

Three frosted dropper bottles arranged among ice and splashing water.

Concerns & Benefits

Your Concerns

1
Dehydration
When skin feels low on moisture, panthenol and hyaluronic acids support longer-lasting hydration.
2
Dryness
When keeping moisture in is the challenge, birch juice helps replenish it and limit moisture loss.

How To Use

1After toning, apply a moderate amount evenly over your face.
2Pat lightly to help the serum absorb.
3Leave it on; it does not need to be rinsed away.

Angled close-up of a frosted dropper bottle with a clear serum droplet beside it.

Frequently asked questions

What does the serum feel like on the skin?

It has a lightweight, water-like texture that absorbs quickly and leaves an immediately hydrated feel. It also provides a cooling effect.

Keep learning

Customer reviews

Frequently Bought Together

Buy these products together

This itemBirch 70 Moisture Boosting Serum$12.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

1025 Dokdo Cleanser$11.99 USD

Total price: $40.97 USD

This itemBirch 70 Moisture Boosting Serum$12.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

1025 Dokdo Cleanser$11.99 USD

Total price: $40.97 USD

ROUND LAB

1025 Dokdo Sleeping Pack

A lightweight, unscented overnight gel for hydration and smoother-feeling skin.

100 ml$15.99 USD

ROUND LAB

1025 Dokdo Cleanser

Creamy, slightly acidic foam for a comfortable cleanse

150 ml$11.99 USD

ROUND LAB

1025 Dokdo Lotion

A lightweight, unscented facial moisturizer with three forms of hyaluronic acid for lasting moisture without stickiness.

200 ml$14.99 USD

ROUND LAB

1025 Dokdo Sun Cream

SPF 50+ PA++++ protection in a lightweight, no-white-cast lotion.

50 ml$18.99 USD

ROUND LAB

1025 Dokdo Cream

A rich, unscented balm moisturizer for lasting hydration and a soft, cushioned feel.

80 ml$24.99 USD

ROUND LAB

1025 Dokdo Pad

Two-sided toner care for tidier texture and balanced moisture.

70 pads / 120 g$20.99 USD

VT COSMETICS

100 Reedle Shot Stick Pouch

A travel-size evening booster for smoother-feeling, more refined-looking skin.

2 mL × 10$8.09 USD

ROUND LAB

1025 Dokdo Eye Cream

Lightweight daily eye care for hydration, brightness and smoother-looking fine lines.

30 ml / 1.01 fl oz$22.99 USD

ANUA Birch 70 Moisture Boosting Serum | 30 ml | Sleepy Hello

ANUA

Birch 70 Moisture Boosting Serum

What it is: A lightweight leave-on facial serum that replenishes moisture, helps limit moisture loss and layers well beneath makeup.

Long-lasting hydration
Helps limit moisture loss
Soothing, balanced care
Quick-absorbing, makeup-friendly finish

Net weight: 30 ml

Birch 70 Moisture Boosting Serum

30ml ·$12.99 USD

Long-lasting hydration

Helps limit moisture loss

Soothing, balanced care

Quick-absorbing, makeup-friendly finish

Main active: Birch Sap
Intensity: Supportive

PRODUCT DETAILS

The ABC Complex—Allantoin, Betaine and Cucumber Fruit Extract—adds another layer of care. Together, these ingredients help soothe sensitive skin and maintain its oil-moisture balance.

Suitable for all skin types, including sensitive skin, this serum is a gentle fit when you want moisture that feels light and layers neatly beneath makeup.

Learn more

GOES WELL WITH

1025 Dokdo Sleeping Pack$15.99 USD

1025 Dokdo Cleanser$11.99 USD

1025 Dokdo Lotion$14.99 USD

1025 Dokdo Sun Cream$18.99 USD

1025 Dokdo Cream$24.99 USD

1025 Dokdo Pad$20.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Eye Cream$22.99 USD

A moisture-first serum that supports lasting hydration, helps limit moisture loss and brings a soothing touch.

Long-lasting hydration
Helps hold onto moisture
Soothing balance