What texture and finish does it have?

The balm starts creamy and softens with fingertip warmth for smooth blending. It leaves a soft, diffused blur on lips and cheeks; on the lips, its thin layer is designed to make flaking look less pronounced.

How should I apply and build the colour on my cheeks?

Pick up an appropriate amount with the included heart-shaped puff and tap it gently onto both cheeks. Add light layers until you reach your preferred intensity.

How should I apply it to my lips?

Dab a small amount onto your lips with a fingertip, then blend it across the lips for a lightly stained, natural-looking finish.

What kind of colour is Blushing Plum?

Blushing Plum is a moody rose-plum colour.

Does the compact come with an applicator?

Yes. It includes a mini heart-shaped finger puff for cheek application and detailed blending.

Does Blushing Plum contain fragrance?

Yes. The complete ingredient declaration for Blushing Plum includes fragrance.

Is it convenient to carry for touch-ups?

Yes. The 2.3 g mini format and included heart-shaped puff are intended to make carrying and touch-ups more convenient.

Free US Express shipping from $79

ETUDE

Fruity Lip & Cheek Blur Balm – Blushing Plum

What it is: A mini pot-style cream balm that adds buildable Blushing Plum colour to lips and cheeks with a soft, diffused finish.

Lip-and-cheek colour
Buildable, softly blurred finish
Smooth fingertip blending
Portable mini with heart puff

Net weight: 2.3 g

Fruity Lip & Cheek Blur Balm – Blushing Plum

Blushing Plum ·$9.99 USD

Lip-and-cheek colour

Buildable, softly blurred finish

Smooth fingertip blending

Portable mini with heart puff

Main active: No primary active
Intensity: Supportive

PRODUCT DETAILS

Hello, a little colour both ways. This pot-style cream balm brings a moody rose-plum tone to your cheeks and lips, giving you colour for both lips and cheeks in one mini compact.

The creamy balm softens with the warmth of your fingers to support smooth blending and blur-style smudging. It leaves a soft, diffused blur across cheeks and lips. On the lips, its thin layer is designed to make flaking look less pronounced.

The colour can be layered for greater intensity while keeping its softly blurred appearance, giving you buildable colour that stays smooth as you layer. You can keep the effect gentle or add more colour when your look calls for it.

A mini heart-shaped puff is included for cheek application and detailed blending. At 2.3 g, the portable format is designed for carrying and touch-ups—a mini compact made for touch-ups.

Learn more

GOES WELL WITH

1+1 Toning C Vita Shot Ampoule$28.99 USD

100 Collagen Reedle Shot Stick Pouch$9.49 USD

100 PRO CICA Reedle Shot Stick Pouches$9.49 USD

100 Reedle Shot Stick Pouch$8.09 USD

100 RETI-A Reedle Shot$9.49 USD

100 VITA-LIGHT Reedle Shot$9.49 USD

1025 Dokdo Cream$24.99 USD

1025 Dokdo Eye Cream$22.99 USD

Made for moody rose-plum colour, a softly blurred finish and easy layering across cheeks and lips.

Colour for lips and cheeks
A softly blurred finish
Build it your way

Ingredients

Two overlapping translucent pink round cases displaying the plum-toned balm and pink inner compartment.

Concerns & Benefits

Your Concerns

1
Dullness
When your look feels flat and you want one small compact to bring colour to both lips and cheeks.
2
Uneven Texture
When colour can catch unevenly or leave harder edges than the soft-focus look you want.

How To Use

1For cheeks, pick up an appropriate amount with the included puff and tap it gently onto both cheeks. Add another light layer until you reach your preferred colour intensity.
2For lips, dab a small amount onto your lips with a fingertip, then blend it across the lips for a lightly stained, natural-looking finish.

Two overlapping translucent pink round cases, one open to show a muted plum balm pan and the other showing a glossy pink interior.

Frequently asked questions

Can I use this balm on both my lips and cheeks?

Yes. It is a pot-style cream balm designed to add colour to both your lips and cheeks.

Customer reviews

Frequently Bought Together

Buy these products together

This itemFruity Lip & Cheek Blur Balm – Blushing Plum$9.99 USD

1+1 Toning C Vita Shot Ampoule$28.99 USD

100 Collagen Reedle Shot Stick Pouch$9.49 USD

Total price: $48.47 USD

This itemFruity Lip & Cheek Blur Balm – Blushing Plum$9.99 USD

1+1 Toning C Vita Shot Ampoule$28.99 USD

100 Collagen Reedle Shot Stick Pouch$9.49 USD

Total price: $48.47 USD

Cell Fusion C

1+1 Toning C Vita Shot Ampoule

15% vitamin C and sponge micro-spicules for brighter, smoother, hydrated-looking skin.

20g + 20g$28.99 USD

VT COSMETICS

100 Collagen Reedle Shot Stick Pouch

Beginner-friendly texture care with moisture, firmness and a refreshing, non-sticky finish.

2 ml × 10 sachets$9.49 USD

VT COSMETICS

100 PRO CICA Reedle Shot Stick Pouches

Daily texture care with soothing hydration, one travel-friendly pouch at a time.

2 ml × 10 pouches$9.49 USD

VT COSMETICS

100 Reedle Shot Stick Pouch

A travel-size evening booster for smoother-feeling, more refined-looking skin.

2 mL × 10$8.09 USD

VT COSMETICS

100 RETI-A Reedle Shot

A beginner-friendly evening serum for smoother-looking texture, refined-looking pores and radiant skin.

2 ml × 10 sachets$9.49 USD

VT COSMETICS

100 VITA-LIGHT Reedle Shot

A jelly-like evening ampoule for brighter, more even-looking skin in single-use pouches.

2 ml × 10 pouches$9.49 USD

ROUND LAB

1025 Dokdo Cream

A rich, unscented balm moisturizer for lasting hydration and a soft, cushioned feel.

80 ml$24.99 USD

ROUND LAB

1025 Dokdo Eye Cream

Lightweight daily eye care for hydration, brightness and smoother-looking fine lines.

30 ml / 1.01 fl oz$22.99 USD

ETUDE Fruity Lip & Cheek Blur Balm – Blushing Plum

ETUDE

Fruity Lip & Cheek Blur Balm – Blushing Plum

What it is: A mini pot-style cream balm that adds buildable Blushing Plum colour to lips and cheeks with a soft, diffused finish.

Lip-and-cheek colour
Buildable, softly blurred finish
Smooth fingertip blending
Portable mini with heart puff

Net weight: 2.3 g

Fruity Lip & Cheek Blur Balm – Blushing Plum

Blushing Plum ·$9.99 USD

Lip-and-cheek colour

Buildable, softly blurred finish

Smooth fingertip blending

Portable mini with heart puff

Main active: No primary active
Intensity: Supportive

PRODUCT DETAILS

Hello, a little colour both ways. This pot-style cream balm brings a moody rose-plum tone to your cheeks and lips, giving you colour for both lips and cheeks in one mini compact.

A mini heart-shaped puff is included for cheek application and detailed blending. At 2.3 g, the portable format is designed for carrying and touch-ups—a mini compact made for touch-ups.

Learn more

GOES WELL WITH

1+1 Toning C Vita Shot Ampoule$28.99 USD

100 Collagen Reedle Shot Stick Pouch$9.49 USD

100 PRO CICA Reedle Shot Stick Pouches$9.49 USD

100 Reedle Shot Stick Pouch$8.09 USD

100 RETI-A Reedle Shot$9.49 USD

100 VITA-LIGHT Reedle Shot$9.49 USD

1025 Dokdo Cream$24.99 USD

1025 Dokdo Eye Cream$22.99 USD

Made for moody rose-plum colour, a softly blurred finish and easy layering across cheeks and lips.

Colour for lips and cheeks
A softly blurred finish
Build it your way

Ingredients

Concerns & Benefits

Your Concerns

1
Dullness
When your look feels flat and you want one small compact to bring colour to both lips and cheeks.
2
Uneven Texture
When colour can catch unevenly or leave harder edges than the soft-focus look you want.

How To Use

1For cheeks, pick up an appropriate amount with the included puff and tap it gently onto both cheeks. Add another light layer until you reach your preferred colour intensity.
2For lips, dab a small amount onto your lips with a fingertip, then blend it across the lips for a lightly stained, natural-looking finish.

Frequently asked questions

Can I use this balm on both my lips and cheeks?

Yes. It is a pot-style cream balm designed to add colour to both your lips and cheeks.

Customer reviews

Frequently Bought Together

Buy these products together

This itemFruity Lip & Cheek Blur Balm – Blushing Plum$9.99 USD

1+1 Toning C Vita Shot Ampoule$28.99 USD

100 Collagen Reedle Shot Stick Pouch$9.49 USD

Total price: $48.47 USD

This itemFruity Lip & Cheek Blur Balm – Blushing Plum$9.99 USD

1+1 Toning C Vita Shot Ampoule$28.99 USD

100 Collagen Reedle Shot Stick Pouch$9.49 USD

Total price: $48.47 USD

Cell Fusion C

1+1 Toning C Vita Shot Ampoule

15% vitamin C and sponge micro-spicules for brighter, smoother, hydrated-looking skin.

20g + 20g$28.99 USD

VT COSMETICS

100 Collagen Reedle Shot Stick Pouch

Beginner-friendly texture care with moisture, firmness and a refreshing, non-sticky finish.

2 ml × 10 sachets$9.49 USD

VT COSMETICS

100 PRO CICA Reedle Shot Stick Pouches

Daily texture care with soothing hydration, one travel-friendly pouch at a time.

2 ml × 10 pouches$9.49 USD

VT COSMETICS

100 Reedle Shot Stick Pouch

A travel-size evening booster for smoother-feeling, more refined-looking skin.

2 mL × 10$8.09 USD

VT COSMETICS

100 RETI-A Reedle Shot

A beginner-friendly evening serum for smoother-looking texture, refined-looking pores and radiant skin.

2 ml × 10 sachets$9.49 USD

VT COSMETICS

100 VITA-LIGHT Reedle Shot

A jelly-like evening ampoule for brighter, more even-looking skin in single-use pouches.

2 ml × 10 pouches$9.49 USD

ROUND LAB

1025 Dokdo Cream

A rich, unscented balm moisturizer for lasting hydration and a soft, cushioned feel.

80 ml$24.99 USD

ROUND LAB

1025 Dokdo Eye Cream

Lightweight daily eye care for hydration, brightness and smoother-looking fine lines.

30 ml / 1.01 fl oz$22.99 USD

Ingredients

Full ingredients

Concerns & Benefits

Your Concerns

How To Use

Frequently asked questions

Customer reviews

Frequently Bought Together

Ingredients

Full ingredients

Concerns & Benefits

Your Concerns

How To Use

Frequently asked questions

Customer reviews

Frequently Bought Together

Our Benefits

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Concerns & Benefits

Your Concerns

How To Use

Frequently asked questions

Customer reviews

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