When and how should I apply it in my routine?

Use it daily after toner. Apply an appropriate amount evenly over your face, then gently pat to help it absorb. It is left on rather than rinsed away.

What kind of texture does the serum have?

It has a lightweight gel texture with vitamin C capsules.

Which skin types is it designed for?

It is designed for all skin types, including sensitive skin, with particular appeal for dull, dry skin or uneven-looking tone.

Which highlighted ingredients support its brightening focus?

Gold Kiwi Vita FULL™ combines kiwi extract with 12 types of vitamins. The highlighted formula also includes kiwi seed with vitamin C capsules, plus niacinamide and arbutin as part of its brightening blend.

Does the ingredient list include fragrance?

Yes. The formula lists fragrance and limonene.

What application precautions should I know?

Use the serum externally only. Keep it away from the eyes and out of reach of children, and do not apply it to injured or irritated skin with open wounds.

Free US Express shipping from $79

HolikaHolika

Gold Kiwi Vita C+ Brightening Serum

What it is: A lightweight gel facial serum with vitamin C capsules that helps improve the look of dark spots, uneven tone, dullness and rough texture while delivering hydration.

Brighter, more even-looking tone
Lightweight gel texture
Smoother-looking texture
Deep hydration and softness

Net weight: 45 ml / 1.52 fl. oz.

Gold Kiwi Vita C+ Brightening Serum

45ml ·$11.99 USD

Brighter, more even-looking tone

Lightweight gel texture

Smoother-looking texture

Deep hydration and softness

Main active: Gold Kiwi Vita FULL™ Complex
Intensity: Supportive

PRODUCT DETAILS

This facial serum focuses on dark spots, dullness and uneven-looking tone. It helps reduce the appearance of dark spots and discoloration while improving the overall look of tone and radiance.

The lightweight gel serum with vitamin C capsules centers on Gold Kiwi Vita FULL™, a complex of kiwi extract and 12 types of vitamins. Kiwi seed and vitamin C capsules support a more radiant look, while niacinamide and arbutin—present at 2% each—form part of the complexion-brightening blend.

Brightness isn't its only lane. The serum helps refine the look of rough, uneven texture and delivers deep hydration for softer, more supple-feeling skin. Adenosine adds fine-wrinkle appearance care, bringing tone, texture and feel into one thoughtful formula.

Designed for all skin types, including sensitive skin, it is formulated for daily use—even if you're just beginning a vitamin C routine. Fragrance and limonene are listed, a useful note if you check for either before choosing.

Learn more

GOES WELL WITH

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sun Cream$18.99 USD

Alpha-5 Mela Care Cream$14.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Sleeping Pack$15.99 USD

All Around Safe Block Soft Finish Sun Milk SPF50+ PA+++$11.99 USD

1025 Dokdo Cream$24.99 USD

5α Control No-sebum Sun Lotion SPF50+ PA++++$17.99 USD

Tone, texture and hydration come together in a lightweight serum made to bring out a brighter, smoother-looking complexion.

Dark spot appearance care
Brighter-looking radiance
Smoother-looking texture
Hydration and softness
Fine-line appearance care

Key Ingredients

Gold Kiwi Vita FULL™ Complex

A kiwi extract and 12-vitamin complex that helps improve the look of dark spots and uneven tone for a brighter-looking complexion.

Seven dry amber, apricot, lavender and celadon relief rays spread diagonally across one warm-ivory matte plaster surface beside a tiny coral point.

Vitamin C

An antioxidant ingredient family that can help brighten uneven-looking tone and soften visible dullness.

Niacinamide

Helps visibly brighten uneven tone and support the skin barrier.

Abstract still life of translucent blush forms, soft mauve and peach folds, and clear droplets on a warm ivory studio surface.

Arbutin

The beta-D hydroquinone glucoside used in tone-focused formulas, with emerging product-specific evidence and separate identity from Alpha-Arbutin.

Pleated lavender paper fan with a coral-red edge on a pale blush surface.

Adenosine

A skin-conditioning ingredient commonly used to help skin look smoother and soften the appearance of fine lines.

Clear hydrogel spheres and droplets on a pale lilac background.

Hyaluronic Acid

Helps hydrate and visibly plump the skin.

Angled serum bottle resting on a white dish beside sliced golden kiwi.

Concerns & Benefits

Your Concerns

1
Dark Spots Hyperpigmentation
Visible spots and discoloration that can make your complexion look less even.
2
Dullness
Dull or tired-looking skin that could use more visible radiance.

How To Use

1Use daily after toner.
2Apply an appropriate amount evenly over your face, avoiding the eye area. Do not apply to injured or irritated skin with open wounds.
3Gently pat to help absorption, then leave the serum on.

Glass dropper dispensing clear serum onto the back of a hand.

Frequently asked questions

What concerns is this serum designed to address?

It helps reduce the appearance of dark spots and discoloration, improve visible tone and radiance, refine rough-looking texture, and leave skin feeling softer and more hydrated.

Keep learning

Customer reviews

Frequently Bought Together

Buy these products together

This itemGold Kiwi Vita C+ Brightening Serum$11.99 USD

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sun Cream$18.99 USD

Total price: $53.97 USD

This itemGold Kiwi Vita C+ Brightening Serum$11.99 USD

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sun Cream$18.99 USD

Total price: $53.97 USD

ROUND LAB

1025 Dokdo Eye Cream

Lightweight daily eye care for hydration, brightness and smoother-looking fine lines.

30 ml / 1.01 fl oz$22.99 USD

ROUND LAB

1025 Dokdo Sun Cream

SPF 50+ PA++++ protection in a lightweight, no-white-cast lotion.

50 ml$18.99 USD

TIAM

Alpha-5 Mela Care Cream

Focused care for brighter, more even-looking skin

40 ml$14.99 USD

VT COSMETICS

100 Reedle Shot Stick Pouch

A travel-size evening booster for smoother-feeling, more refined-looking skin.

2 mL × 10$8.09 USD

ROUND LAB

1025 Dokdo Sleeping Pack

A lightweight, unscented overnight gel for hydration and smoother-feeling skin.

100 ml$15.99 USD

Missha

All Around Safe Block Soft Finish Sun Milk SPF50+ PA+++

Lightweight daily SPF50+ PA+++ sun milk with a soft matte, natural tone-up finish.

70 ml$11.99 USD

ROUND LAB

1025 Dokdo Cream

A rich, unscented balm moisturizer for lasting hydration and a soft, cushioned feel.

80 ml$24.99 USD

DR CEURACLE

5α Control No-sebum Sun Lotion SPF50+ PA++++

Lightweight physical sunscreen for shine control and a powdery matte finish

50ml$17.99 USD

HolikaHolika Gold Kiwi Vita C+ Brightening Serum 45ml

HolikaHolika

Gold Kiwi Vita C+ Brightening Serum

What it is: A lightweight gel facial serum with vitamin C capsules that helps improve the look of dark spots, uneven tone, dullness and rough texture while delivering hydration.

Brighter, more even-looking tone
Lightweight gel texture
Smoother-looking texture
Deep hydration and softness

Net weight: 45 ml / 1.52 fl. oz.

Gold Kiwi Vita C+ Brightening Serum

45ml ·$11.99 USD

Brighter, more even-looking tone

Lightweight gel texture

Smoother-looking texture

Deep hydration and softness

Main active: Gold Kiwi Vita FULL™ Complex
Intensity: Supportive

PRODUCT DETAILS

This facial serum focuses on dark spots, dullness and uneven-looking tone. It helps reduce the appearance of dark spots and discoloration while improving the overall look of tone and radiance.

Learn more

GOES WELL WITH

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sun Cream$18.99 USD

Alpha-5 Mela Care Cream$14.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Sleeping Pack$15.99 USD

All Around Safe Block Soft Finish Sun Milk SPF50+ PA+++$11.99 USD

1025 Dokdo Cream$24.99 USD

5α Control No-sebum Sun Lotion SPF50+ PA++++$17.99 USD

Tone, texture and hydration come together in a lightweight serum made to bring out a brighter, smoother-looking complexion.

Dark spot appearance care
Brighter-looking radiance
Smoother-looking texture
Hydration and softness
Fine-line appearance care