What is the texture of the serum?

It is a lightweight gel serum with visible vitamin C capsules.

When and how should I apply it in my routine?

Apply it after toner, spread an appropriate amount evenly across your face, and gently pat to help it absorb.

Can this serum be used every day?

Yes. It is formulated for daily use, including for vitamin C beginners and people with sensitive skin.

Which skin types is it intended for?

It is intended for all skin types, including sensitive skin, and is particularly recommended for dull or dry skin with uneven-looking tone.

Does the ingredient list include fragrance?

Yes. The published ingredient lists include fragrance or parfum and limonene.

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HolikaHolika

Gold Kiwi Vita C Plus Brightening Serum

What it is: A lightweight gel face serum with visible vitamin C capsules that helps improve the look of dark spots, dullness and uneven texture while leaving skin feeling hydrated.

Targets dark spots and discoloration
Deep hydration and a softer feel
Lightweight gel texture
Refines rough-looking texture

Net weight: 45 ml

Gold Kiwi Vita C Plus Brightening Serum

45ml ·$21.99 USD

Targets dark spots and discoloration

Deep hydration and a softer feel

Lightweight gel texture

Refines rough-looking texture

Main active: No primary active
Intensity: Supportive

PRODUCT DETAILS

Hello, brighter-looking skin. This lightweight gel serum is made for dullness, visible discoloration and rough, uneven-looking texture. It helps reduce the appearance of dark spots and discoloration while supporting more radiant, even-looking tone.

The formula pairs Gold Kiwi Vita FULL™, a blend of kiwi extract and 12 vitamins, with kiwi seed and pure vitamin C capsules. Its lightweight gel texture with visible vitamin C capsules gives this tone-focused serum its distinctive look, while natural kiwi fruit acids help refine the appearance of rough texture.

Hydration has a place in the story, too. The serum delivers deep hydration for a soft, supple feel, supported by formula ingredients including glycerin, panthenol, betaine and sodium hyaluronate.

It is intended for all skin types, including sensitive skin, and is formulated for daily use—including for vitamin C beginners. If fragrance is an important part of finding your fit, note that the ingredient lists include fragrance or parfum and limonene.

Learn more

GOES WELL WITH

1025 Dokdo Sun Cream$18.99 USD

Alpha-5 Mela Care Cream$14.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

All Around Safe Block Soft Finish Sun Milk SPF50+ PA+++$11.99 USD

1025 Dokdo Cream$24.99 USD

5α Control No-sebum Sun Lotion SPF50+ PA++++$17.99 USD

A brightening and hydrating serum for more even-looking tone, visible radiance and smoother-looking texture.

Dark spots look less noticeable
Brings back visible radiance
Leaves skin soft and hydrated
Refines rough-looking texture

Key Ingredients

Kiwi Fruit Extract

A botanical fruit extract with natural fruit acids and antioxidants that helps support a fresh, healthy-looking radiance.

Seven dry amber, apricot, lavender and celadon relief rays spread diagonally across one warm-ivory matte plaster surface beside a tiny coral point.

Vitamin C

An antioxidant ingredient family that can help brighten uneven-looking tone and soften visible dullness.

Niacinamide

Helps visibly brighten uneven tone and support the skin barrier.

Glycerin

A classic humectant that helps skin hold water and feel softer and smoother.

Panthenol

Pro-vitamin B5 that helps skin hold moisture and feel softer and more comfortable.

Yellow dropper bottle beside translucent yellow serum swatches and drops.

Concerns & Benefits

Your Concerns

1
Dark Spots Hyperpigmentation
For visible spots and discoloration that make your tone look uneven.
2
Dullness
For skin that looks tired or short on radiance.

How To Use

1After toner, apply an appropriate amount evenly across your face, avoiding contact with your eyes and any hurt or irritated areas with open wounds. Gently pat to help it absorb. The serum can be used daily.

Yellow glass serum bottle with a dropper on a white background.

Frequently asked questions

What skin concerns is this serum designed to address?

It helps reduce the appearance of dark spots and discoloration, improve visible tone and radiance, refine rough-looking texture, and leave skin feeling softer and hydrated.

Customer reviews

Frequently Bought Together

Buy these products together

This itemGold Kiwi Vita C Plus Brightening Serum$21.99 USD

1025 Dokdo Sun Cream$18.99 USD

Alpha-5 Mela Care Cream$14.99 USD

Total price: $55.97 USD

This itemGold Kiwi Vita C Plus Brightening Serum$21.99 USD

1025 Dokdo Sun Cream$18.99 USD

Alpha-5 Mela Care Cream$14.99 USD

Total price: $55.97 USD

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Focused care for brighter, more even-looking skin

40 ml$14.99 USD

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100 Reedle Shot Stick Pouch

A travel-size evening booster for smoother-feeling, more refined-looking skin.

2 mL × 10$8.09 USD

ROUND LAB

1025 Dokdo Eye Cream

Lightweight daily eye care for hydration, brightness and smoother-looking fine lines.

30 ml / 1.01 fl oz$22.99 USD

ROUND LAB

1025 Dokdo Sleeping Pack

A lightweight, unscented overnight gel for hydration and smoother-feeling skin.

100 ml$15.99 USD

Missha

All Around Safe Block Soft Finish Sun Milk SPF50+ PA+++

Lightweight daily SPF50+ PA+++ sun milk with a soft matte, natural tone-up finish.

70 ml$11.99 USD

ROUND LAB

1025 Dokdo Cream

A rich, unscented balm moisturizer for lasting hydration and a soft, cushioned feel.

80 ml$24.99 USD

DR CEURACLE

5α Control No-sebum Sun Lotion SPF50+ PA++++

Lightweight physical sunscreen for shine control and a powdery matte finish

50ml$17.99 USD

HolikaHolika Gold Kiwi Vita C Plus Brightening Serum

HolikaHolika

Gold Kiwi Vita C Plus Brightening Serum

What it is: A lightweight gel face serum with visible vitamin C capsules that helps improve the look of dark spots, dullness and uneven texture while leaving skin feeling hydrated.

Targets dark spots and discoloration
Deep hydration and a softer feel
Lightweight gel texture
Refines rough-looking texture

Net weight: 45 ml

Gold Kiwi Vita C Plus Brightening Serum

45ml ·$21.99 USD

Targets dark spots and discoloration

Deep hydration and a softer feel

Lightweight gel texture

Refines rough-looking texture

Main active: No primary active
Intensity: Supportive

PRODUCT DETAILS

Hydration has a place in the story, too. The serum delivers deep hydration for a soft, supple feel, supported by formula ingredients including glycerin, panthenol, betaine and sodium hyaluronate.

Learn more

GOES WELL WITH

1025 Dokdo Sun Cream$18.99 USD

Alpha-5 Mela Care Cream$14.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

All Around Safe Block Soft Finish Sun Milk SPF50+ PA+++$11.99 USD

1025 Dokdo Cream$24.99 USD

5α Control No-sebum Sun Lotion SPF50+ PA++++$17.99 USD

A brightening and hydrating serum for more even-looking tone, visible radiance and smoother-looking texture.

Dark spots look less noticeable
Brings back visible radiance
Leaves skin soft and hydrated
Refines rough-looking texture

Key Ingredients

Kiwi Fruit Extract

A botanical fruit extract with natural fruit acids and antioxidants that helps support a fresh, healthy-looking radiance.

Concerns & Benefits

Your Concerns

1
Dark Spots Hyperpigmentation
For visible spots and discoloration that make your tone look uneven.
2
Dullness
For skin that looks tired or short on radiance.

How To Use

1After toner, apply an appropriate amount evenly across your face, avoiding contact with your eyes and any hurt or irritated areas with open wounds. Gently pat to help it absorb. The serum can be used daily.

Frequently asked questions

What skin concerns is this serum designed to address?

It helps reduce the appearance of dark spots and discoloration, improve visible tone and radiance, refine rough-looking texture, and leave skin feeling softer and hydrated.

Customer reviews

Frequently Bought Together

Buy these products together

This itemGold Kiwi Vita C Plus Brightening Serum$21.99 USD

1025 Dokdo Sun Cream$18.99 USD

Alpha-5 Mela Care Cream$14.99 USD

Total price: $55.97 USD

This itemGold Kiwi Vita C Plus Brightening Serum$21.99 USD

1025 Dokdo Sun Cream$18.99 USD

Alpha-5 Mela Care Cream$14.99 USD

Total price: $55.97 USD

ROUND LAB

1025 Dokdo Sun Cream

SPF 50+ PA++++ protection in a lightweight, no-white-cast lotion.

50 ml$18.99 USD

TIAM

Alpha-5 Mela Care Cream

Focused care for brighter, more even-looking skin

40 ml$14.99 USD

VT COSMETICS

100 Reedle Shot Stick Pouch

A travel-size evening booster for smoother-feeling, more refined-looking skin.

2 mL × 10$8.09 USD

ROUND LAB

1025 Dokdo Eye Cream

Lightweight daily eye care for hydration, brightness and smoother-looking fine lines.

30 ml / 1.01 fl oz$22.99 USD

ROUND LAB

1025 Dokdo Sleeping Pack

A lightweight, unscented overnight gel for hydration and smoother-feeling skin.

100 ml$15.99 USD

Missha

All Around Safe Block Soft Finish Sun Milk SPF50+ PA+++

Lightweight daily SPF50+ PA+++ sun milk with a soft matte, natural tone-up finish.

70 ml$11.99 USD

ROUND LAB

1025 Dokdo Cream

A rich, unscented balm moisturizer for lasting hydration and a soft, cushioned feel.

80 ml$24.99 USD

DR CEURACLE

5α Control No-sebum Sun Lotion SPF50+ PA++++

Lightweight physical sunscreen for shine control and a powdery matte finish

50ml$17.99 USD

Key Ingredients

Kiwi Fruit Extract

Concerns & Benefits

Your Concerns

How To Use

Frequently asked questions

Customer reviews

Frequently Bought Together

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Key Ingredients

Kiwi Fruit Extract

Concerns & Benefits

Your Concerns

How To Use

Frequently asked questions

Customer reviews

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