Is this a wash-off mask or an overnight sleeping mask?

It's a wash-off gel face mask, not an overnight or sheet mask. Rinse it away thoroughly with lukewarm water after use.

How should I apply the mask, and how long should I leave it on?

Apply a generous, even layer to a cleansed face, avoiding the eye and lip areas. Leave it on for up to 20 minutes, then rinse thoroughly with lukewarm water.

What is the mask's texture and how does it feel during use?

It has a moisturizing gel texture that feels cool and refreshing while you wear it.

Which skin types is this mask intended for?

It's intended for all skin types, with sensitive and dehydrated skin particularly in mind. Oily skin is also a suitable fit.

Does the mask exfoliate as well as moisturize?

Yes. Alongside its moisturizing and soothing focus, it gently lifts dead surface skin to help rough texture feel smoother. Willow bark extract supports this mild exfoliating role.

Does the formula contain artificial fragrance or artificial colorants?

The formula contains no artificial fragrance or artificial colorants. It may still have a natural scent.

Which featured ingredients support the mask's moisturizing focus?

Two forms of hyaluronic acid help supply and retain moisture at the skin's surface, while beta-glucan helps attract and hold moisture and supports a soothed feel.