Is this a cleansing balm or a cleansing oil?

It is a solid cleansing balm. As you massage, it melts into a silky oil and then becomes milky when water is added.

What is the balm designed to remove?

It is designed to melt makeup, sunscreen and buildup.

How does the texture change during cleansing?

The solid balm melts into a silky oil during massage. Adding water turns it into a milky emulsion.

Is this also an exfoliating cleanser?

Yes. It helps remove dead skin cells and blackheads for smoother-feeling texture. The formula includes Salicylic Acid, Capryloyl Salicylic Acid, Citric Acid and Gluconolactone.

How should I use and rinse off the balm?

With dry hands, scoop out an appropriate amount using the built-in spatula. Apply it to your face and massage gently with rolling motions. Add water to emulsify, then rinse with lukewarm water.