What does the texture feel like on skin?

It has a refreshing, lightweight texture that adheres lightly to skin.

When should I apply this in my makeup routine?

Apply it after moisturizer or the rest of your skincare routine and before foundation or cushion.

How much should I use, and where should I spread it?

Dispense one pump and spread it evenly over your forehead, under-eye area, cheeks and chin.

Does this makeup base have an SPF rating?

Yes. Skin Veil Base_EX No. 40 Pure Violet is rated SPF 28 PA++.

Does the formula contain fragrance?

Yes. The ingredient declaration lists fragrance/parfum, along with limonene, linalool, citronellol and hexyl cinnamal.

Why might the bottle printing look different from the product photo?

Older packaging with vertical printing and renewed packaging with horizontal printing may both ship during the transition. The product inside remains unchanged.

Free US Express shipping from $79

Laneige

Skin Veil Base_EX No. 40 Pure Violet

What it is: A violet-toned, tone-correcting makeup base that helps yellowish, dull-looking complexions appear naturally brighter and more even.

Even violet tone correction
12-hour makeup performance
Refreshing, lightweight feel
SPF 28 PA++

Net weight: 30 ml

Skin Veil Base_EX No. 40 Pure Violet

No. 40 Pure Violet ·$35.99 USD

Even violet tone correction

12-hour makeup performance

Refreshing, lightweight feel

SPF 28 PA++

Main active: Hyaluronic Acid
Intensity: Supportive

PRODUCT DETAILS

Skin Veil Base_EX No. 40 Pure Violet is made for dull, yellowish, tired or lifeless-looking complexions. Its violet tone helps colour-correct the look of yellow undertones, leaving a natural, brighter-looking complexion.

The texture feels refreshing and lightweight, adheres lightly to skin and spreads evenly. Finely processed pigment technology helps create a more consistent-looking skin texture, giving the rest of your base a more even canvas.

Hydrolyzed hyaluronic acid brings moisture care to the makeup step and helps reduce the dry, cakey look makeup can take on. The base is also rated SPF 28 PA++.

The base supports 12-hour makeup performance, texture coverage and oil control. It pairs with foundation or cushion when you want a tone-corrected starting point for the rest of your makeup—a quiet first layer with several useful jobs.

Learn more

GOES WELL WITH

AC Fighting AHA BHA PHA Toner$9.99 USD

2X TGG Care Hyaluronic HydroMask$19.99 USD

5α Control Clearing Serum in Emulsion$24.99 USD

A by Unleashia Tanghulu Glaze Tint$5.49 USD

ABC Collagen Brightening Ampoule$19.99 USD

100 Collagen Reedle Shot Stick Pouch$9.49 USD

100 PRO CICA Reedle Shot Stick Pouches$9.49 USD

1025 Dokdo Cleansing Milk$17.99 USD

Violet tone correction meets lightweight moisture care, smoother-looking texture and lasting makeup support.

More even-looking tone
A brighter-looking complexion
More consistent-looking texture
Moisture-friendly makeup
Lasting makeup and oil control

Key Ingredients

Clear hydrogel spheres and droplets on a pale lilac background.

Hyaluronic Acid

Helps hydrate and visibly plump the skin.

A sculptural cluster of glossy, translucent peach and coral gel-like folds rests on a pale sage surface, casting a soft shadow.

Ectoin

A water-binding osmolyte used in barrier-focused formulas, with emerging finished-formula evidence for hydration and dry, stressed skin—not a sunscreen or eczema treatment.

Real Results

50.8%Reduction in yellow undertones immediately after cheek-area application^{1, 2}
93.3%Agreed skin looked brighter and dull spots appeared well covered^{1, 2}
56.7%Increase in skin hydration immediately after application^{1, 2}
46.7%Reduction in skin oiliness immediately after application versus untreated skin^{1, 2}

View all 7 real results

Slim translucent lavender rectangular bottle standing upright on a white background.

Concerns & Benefits

Your Concerns

1
Uneven Skin Tone
For yellowish tone that can make your complexion look uneven or out of balance.
2
Dullness
For days when your complexion looks tired, dull or lifeless.

How To Use

1After moisturizer or the rest of your skincare routine, dispense one pump.
2Spread it evenly over your forehead, under-eye area, cheeks and chin, then follow with foundation or cushion.

Glossy pale-violet cream swatch swept into a pointed shape on white.

Frequently asked questions

Who is the Pure Violet shade designed for?

Pure Violet is intended for complexions that look dull, yellowish, tired or lifeless.

Customer reviews

Frequently Bought Together

Buy these products together

This itemSkin Veil Base_EX No. 40 Pure Violet$35.99 USD

AC Fighting AHA BHA PHA Toner$9.99 USD

2X TGG Care Hyaluronic HydroMask$19.99 USD

Total price: $65.97 USD

This itemSkin Veil Base_EX No. 40 Pure Violet$35.99 USD

AC Fighting AHA BHA PHA Toner$9.99 USD

2X TGG Care Hyaluronic HydroMask$19.99 USD

Total price: $65.97 USD

TIAM

AC Fighting AHA BHA PHA Toner

Triple-acid exfoliation with moisture support for a clearer, more even-looking tone.

180 ml$9.99 USD

PO:DL

2X TGG Care Hyaluronic HydroMask

Cooling, close-fitting hydrogel care for thirsty-looking skin and a supple, luminous finish.

42 g each × 4 masks$19.99 USD

DR CEURACLE

5α Control Clearing Serum in Emulsion

A lightweight serum-emulsion for balanced moisture, less shine and a non-greasy finish.

100 ml$24.99 USD

Unleashia

A by Unleashia Tanghulu Glaze Tint

A dewy lip tint with buildable color, glassy shine and a lightweight, non-sticky feel.

Multiple options$5.49 USD

Choose options

mommycare

ABC Collagen Brightening Ampoule

Lightweight glow and moisture for dry, dull-looking skin.

30 ml$19.99 USD

VT COSMETICS

100 Collagen Reedle Shot Stick Pouch

Beginner-friendly texture care with moisture, firmness and a refreshing, non-sticky finish.

2 ml × 10 sachets$9.49 USD

VT COSMETICS

100 PRO CICA Reedle Shot Stick Pouches

Daily texture care with soothing hydration, one travel-friendly pouch at a time.

2 ml × 10 pouches$9.49 USD

ROUND LAB

1025 Dokdo Cleansing Milk

A gentle, low-pH milk cleanser for light makeup, sunscreen and a moisturized, less-tight finish.

200 ml$17.99 USD

Laneige Skin Veil Base_EX No. 40 Pure Violet SPF 28

Laneige

Skin Veil Base_EX No. 40 Pure Violet

What it is: A violet-toned, tone-correcting makeup base that helps yellowish, dull-looking complexions appear naturally brighter and more even.

Even violet tone correction
12-hour makeup performance
Refreshing, lightweight feel
SPF 28 PA++

Net weight: 30 ml

Skin Veil Base_EX No. 40 Pure Violet

No. 40 Pure Violet ·$35.99 USD

Even violet tone correction

12-hour makeup performance

Refreshing, lightweight feel

SPF 28 PA++

Main active: Hyaluronic Acid
Intensity: Supportive

PRODUCT DETAILS

Hydrolyzed hyaluronic acid brings moisture care to the makeup step and helps reduce the dry, cakey look makeup can take on. The base is also rated SPF 28 PA++.

Learn more

GOES WELL WITH

AC Fighting AHA BHA PHA Toner$9.99 USD

2X TGG Care Hyaluronic HydroMask$19.99 USD

5α Control Clearing Serum in Emulsion$24.99 USD

A by Unleashia Tanghulu Glaze Tint$5.49 USD

ABC Collagen Brightening Ampoule$19.99 USD

100 Collagen Reedle Shot Stick Pouch$9.49 USD

100 PRO CICA Reedle Shot Stick Pouches$9.49 USD

1025 Dokdo Cleansing Milk$17.99 USD

Violet tone correction meets lightweight moisture care, smoother-looking texture and lasting makeup support.

More even-looking tone
A brighter-looking complexion
More consistent-looking texture
Moisture-friendly makeup
Lasting makeup and oil control