Where does this serum go in my skincare routine?

Use it after cleansing and toning. Apply it over your face and neck, smooth or pat gently to help it absorb, then continue with the rest of your skincare routine.

What is the texture, and does it feel sticky?

It has a milky, lightweight texture that absorbs quickly without leaving a sticky feel or residue.

Is it suitable for sensitive skin?

It’s suitable for all skin types, including sensitive or reactive skin, and has completed dermatological and sensitive-skin testing.

Does the formula contain added fragrance?

No. The formula is fragrance-free and contains no artificial fragrance.

Which featured ingredients and concentrations are in the formula?

It contains 10% niacinamide, 10,000 ppm organic Hiami rice extract and 30,000 ppm panthenol. The formula also includes 10,000 ppm 3-O-Ethyl Ascorbic Acid, 2,000 ppm tocopherol and glutathione.

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Mary&May

Rice Niacin 10% Triple Vitamin Serum

What it is: A lightweight face serum that helps improve the look of dullness, uneven tone and blemishes while adding moisturizing and soothing care.

10% niacinamide radiance care
30,000 ppm panthenol moisture care
Milky, quick-absorbing and non-sticky
Fragrance-free and vegan certified

Net weight: 80 ml

Rice Niacin 10% Triple Vitamin Serum

80ml ·$14.99 USD

10% niacinamide radiance care

30,000 ppm panthenol moisture care

Milky, quick-absorbing and non-sticky

Fragrance-free and vegan certified

Main active: Niacinamide
Intensity: Standard

PRODUCT DETAILS

Hello, radiance. This milky serum centers 10% niacinamide for a clearer, more radiant-looking glow, supported by triple vitamins and glutathione. It’s designed to improve the look of uneven tone and reduce the appearance of blemishes, so it makes sense when dullness and uneven-looking skin are both on your mind.

Rice extract and panthenol give the formula a softer side. Organic Hiami rice extract supports skin nourishment, while 30,000 ppm panthenol adds moisturizing and soothing care. It’s a balanced approach to brightness that doesn’t leave comfort out of the conversation.

The milky, lightweight texture absorbs quickly without stickiness or residue. You get a light finish alongside the serum’s radiance and moisture-focused care.

The formula is fragrance-free and vegan certified, and it has completed dermatological and sensitive-skin testing. It’s suitable for all skin types, including sensitive or reactive skin. If you want radiance care with moisture support and a light finish, this brings those priorities together in one serum.

Learn more

GOES WELL WITH

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

1025 Dokdo Sun Cream$18.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Cleanser$11.99 USD

1025 Dokdo Lotion$14.99 USD

1025 Dokdo Cream$24.99 USD

1025 Dokdo Pad$20.99 USD

Radiance and more even-looking tone meet moisturizing, soothing care in one lightweight serum.

Clearer, more radiant-looking skin
More even-looking tone
Moisturizing and soothing care

Key Ingredients

Niacinamide

Helps visibly brighten uneven tone and support the skin barrier.

Seven dry amber, apricot, lavender and celadon relief rays spread diagonally across one warm-ivory matte plaster surface beside a tiny coral point.

Vitamin C

An antioxidant ingredient family that can help brighten uneven-looking tone and soften visible dullness.

Panthenol

Pro-vitamin B5 that helps skin hold moisture and feel softer and more comfortable.

An ivory paper-thread rice panicle curves across warm hanji beside one tiny coral tack stitch.

Rice Extract

An Oryza sativa seed extract commonly used to condition skin, helping it feel softer and look more refreshed.

A translucent amber membrane curves across a low coral frame, casting a golden shadow on a pale blush surface, with a lavender tile behind.

Vitamin E

A Vitamin E family used for formula antioxidant support or conditioning—with evidence that depends on the exact form.

Real Results

19%Improvement in skin brightness¹
15%Reduction in the appearance of blemishes¹
14%Improvement in skin radiance¹

Results published by Mary&May. Individual results may vary.

1. Mary&May product page

Dropper bottle resting on a bed of rice grains surrounded by golden rice stalks.

Concerns & Benefits

Your Concerns

1
Dullness
For times when your complexion looks flat or short on radiance.
2
Acne Blemishes
For visible blemishes that can make your complexion look less even.
3

How To Use

1After cleansing and toning, apply a moderate amount over your face and neck with clean hands.
2Smooth and pat gently to help the serum absorb.
3Continue with the rest of your skincare routine.

Serum bottle tilted in a shallow rice-textured dish beside a detached dropper.

Frequently asked questions

What skin concerns is this serum designed to address?

It helps improve the look of dullness, uneven tone and blemishes while supporting a clearer, more radiant-looking glow. Rice extract and panthenol also add nourishing, moisturizing and soothing care.

Keep learning

Customer reviews

Frequently Bought Together

Buy these products together

This itemRice Niacin 10% Triple Vitamin Serum$14.99 USD

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1025 Dokdo Sleeping Pack$15.99 USD

Total price: $53.97 USD

This itemRice Niacin 10% Triple Vitamin Serum$14.99 USD

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

Total price: $53.97 USD

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1025 Dokdo Eye Cream

Lightweight daily eye care for hydration, brightness and smoother-looking fine lines.

30 ml / 1.01 fl oz$22.99 USD

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1025 Dokdo Sleeping Pack

A lightweight, unscented overnight gel for hydration and smoother-feeling skin.

100 ml$15.99 USD

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1025 Dokdo Sun Cream

SPF 50+ PA++++ protection in a lightweight, no-white-cast lotion.

50 ml$18.99 USD

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100 Reedle Shot Stick Pouch

A travel-size evening booster for smoother-feeling, more refined-looking skin.

2 mL × 10$8.09 USD

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1025 Dokdo Cleanser

Creamy, slightly acidic foam for a comfortable cleanse

150 ml$11.99 USD

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1025 Dokdo Lotion

A lightweight, unscented facial moisturizer with three forms of hyaluronic acid for lasting moisture without stickiness.

200 ml$14.99 USD

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1025 Dokdo Cream

A rich, unscented balm moisturizer for lasting hydration and a soft, cushioned feel.

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1025 Dokdo Pad

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70 pads / 120 g$20.99 USD

Mary&May Rice Niacin 10% Triple Vitamin Serum | Sleepy Hello

Mary&May

Rice Niacin 10% Triple Vitamin Serum

What it is: A lightweight face serum that helps improve the look of dullness, uneven tone and blemishes while adding moisturizing and soothing care.

10% niacinamide radiance care
30,000 ppm panthenol moisture care
Milky, quick-absorbing and non-sticky
Fragrance-free and vegan certified

Net weight: 80 ml

Rice Niacin 10% Triple Vitamin Serum

80ml ·$14.99 USD

10% niacinamide radiance care

30,000 ppm panthenol moisture care

Milky, quick-absorbing and non-sticky

Fragrance-free and vegan certified

Main active: Niacinamide
Intensity: Standard

PRODUCT DETAILS

The milky, lightweight texture absorbs quickly without stickiness or residue. You get a light finish alongside the serum’s radiance and moisture-focused care.

Learn more

GOES WELL WITH

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

1025 Dokdo Sun Cream$18.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Cleanser$11.99 USD

1025 Dokdo Lotion$14.99 USD

1025 Dokdo Cream$24.99 USD

1025 Dokdo Pad$20.99 USD

Radiance and more even-looking tone meet moisturizing, soothing care in one lightweight serum.

Clearer, more radiant-looking skin
More even-looking tone
Moisturizing and soothing care