What finish and feel does this lip oil have?

It has a radiant, high-shine berry finish with a non-sticky feel.

Does it add color, or is it only a clear gloss?

It adds a glossy berry tint rather than only clear shine. The shade range includes reds, pinks, corals, mauves, browns and an icy-blue sparkle option.

What does the formula offer for dry or flaky-looking lips?

It hydrates and plumps the look of lips, while a transparent coating helps maintain moisture, smooth the feel of lips and care for flakes. Berry extracts are included for deep moisture.

How should I apply it, and how can I build up the color?

Apply with the applicator from the inner lips, then blend gently toward the edges and cover the lips. For a more developed color effect, add another layer at the center.