Is it really fragrance-free?

Yes, on the evidence available. ANUA marks the product fragrance-free on its own product page, Ulta repeats it, and the SkinSAFE database certifies it as such. More usefully, the thirty-item panel itself carries no parfum, no fragrance entry and no essential oil, so the claim is checkable rather than something you have to take on trust. Our earlier thirteen-item list did show fragrance, and that entry was simply wrong.

How often should I use it?

Start at two or three washes a week and build from there. The panel carries lactic, tartaric and citric acid alongside papain and protease, and although a cleanser rinses off quickly, that is still a lot of surface-active chemistry for skin meeting it for the first time. ANUA reports a completed low-irritation test, which is reassuring, but it is not a reason to jump straight to twice daily.

What is the difference between the wash and the mask?

Water, and nothing else. A few drops give you a loose lather that you massage on and rinse straight off. Roughly a tablespoon of water to a tablespoon of powder gives a thicker, more elastic paste that ANUA directs you to leave on the skin for five to ten minutes before rinsing. Same powder, same panel — the contact time is what changes, so start with the wash.

Does it contain anything animal-derived?

Nothing on the corrected thirty-item panel is animal-derived: the proteins present are rice proteins, and the ceramide is a synthesised Ceramide NP. We are still not tagging it vegan or cruelty-free, because ANUA does not make either claim on its own product page and a retailer repeating it is not the brand saying it. If ANUA publishes the claim, we will add the tags then.

Why are there no published results on this page?

Because the numbers ANUA publishes do not agree with each other. The same figure of about twenty percent appears as a skin-texture improvement on ANUA's own page and as dead-skin-cell removal on Ulta, and those are different measurements. A gallery frame adds a third set of figures on twenty-one subjects. Rather than pick whichever wording flatters the product, we have left the results block off entirely.

Where does it go in a routine?

ANUA's own gallery says you can use it as the second step of a double cleanse, in place of a water-based cleanser, so it replaces your usual face wash rather than adding to the queue. If you wear sunscreen or makeup, take that off with an oil or balm first, then use this. Follow with whatever toner and moisturiser you already use.

Is it sold as a brightening product, and what does that mean here?

ANUA names it a brightening cleanser, and the actives behind that wording are alpha-arbutin and ascorbic acid, both declared on the panel. What that is aimed at is how even and awake skin looks, not any change to the skin itself. Because it is a wash rather than a leave-on step, expect it to support the rest of your routine rather than carry the tone work on its own.

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ANUA

ANUA Rice Enzyme Brightening Cleansing Powder 40g

Powder-to-foam
Fragrance-free
Ceramide NP
Even-tone actives

40g ·$13.99 USD

Powder-to-foam

Fragrance-free

Ceramide NP

Even-tone actives

PRODUCT DETAILS

A dry powder that only becomes a cleanser once it meets water. Tip a little into damp hands, work in a few drops, and the corn-starch and rice base collapses into a soft, close lather you massage over the face and rinse away. Use less water and the same powder thickens into a paste you can leave on for five to ten minutes as a wash-off mask, which is why one tub covers two jobs.

Washing is done by two mild amino-acid and isethionate surfactants rather than soap. Behind them sits a rice complex — rice powder, rice extract, rice lees extract and rice bran water — with papain and protease, the two enzymes the name points at. Alpha-arbutin and ascorbic acid carry the even-tone story, and Ceramide NP is there for what stays behind once the water has gone.

It suits anyone who finds a foaming tube either too stripping or too boring. Because you pour it, you control the dose: a light hand for a daily wash, a heavier one for the mask. There is no water in the tub either, so the formula needs very little preservative, and ANUA lists it fragrance-free — the printed panel agrees, with no parfum and no essential oil anywhere on it.

Give the enzymes and acids some respect. This is a cleanser rather than a peel, but lactic, tartaric and citric acid all sit on the panel next to papain. Two or three washes a week is a sensible way in before you take it daily, and the mask step is worth keeping inside the window ANUA specifies rather than stretching it.

Learn more

GOES WELL WITH

ANUA Peach 77 Niacin Essence Toner 250ml$16.99 USD

Beauty of Joseon Ginseng Essence Water 150ml$11.99 USD

BEAUTY OF JOSEON Ground Rice and Honey Glow Mask 150ml$11.99 USD

ANUA Niacinamide 5 + TXA Brightening Pad 210ml (60 pads)$19.99 USD

ANUA 7 Rice Ceramide Hydrating Barrier Serum 50ml$17.99 USD

Anua Rice 70 Glow Milky Toner 250ml$15.99 USD

Beauty of Joseon Glow Replenishing Rice Milk 150ml$11.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

Every line below is traceable to the printed panel, to ANUA's own product page, or to the carton photographed in our gallery.

One tub, two formats
Rice declared six separate ways
Two enzymes, not one
Ceramide NP survives the rinse
Fragrance-free on the panel

Key Ingredients

An ivory paper-thread rice panicle curves across warm hanji beside one tiny coral tack stitch.

Rice Extract

An Oryza sativa seed extract commonly used to condition skin, helping it feel softer and look more refreshed.

Translucent ivory sculptural folds with glossy highlights and small clear droplets on a warm cream studio surface.

Alpha-Arbutin

A defined hydroquinone glucoside with emerging formula-specific evidence for more even-looking tone—not the same ingredient as Arbutin or hydroquinone.

Overlapping ivory wax-like layers on a warm blush background, representing ceramide barrier lipids.

Ceramides

Barrier-supporting lipids that help reduce moisture loss and ease visible dryness.

The same peach-capped tub, its label reading Rice + Ceramide above a 40 g weight mark.

Concerns & Benefits

Your Concerns

1
Dull Skin
Alpha-arbutin and ascorbic acid both sit on the panel, aimed at skin that reads flat rather than tired.
2
Texture
Papain, protease and three fruit acids work on the loose surface debris that makes skin feel rough.

How To Use

1As a wash: wet your hands, tip out roughly half a tablespoon of powder, then add a few drops of water and rub your palms together until it turns to a soft foam. Massage that over damp skin, avoiding the eye area, and rinse with lukewarm water.
2As a wash-off mask: tip about a tablespoon into dry hands and add one to one and a half tablespoons of water. Mix until the paste turns smooth and slightly elastic, spread it evenly over the face, massage for three to five minutes, then rinse off with lukewarm water.
3ANUA places it at cleansing step two, so it can stand in for the water-based wash you already use. Take sunscreen or makeup off with an oil or balm before you start.
4Start at two or three uses a week before going daily, and keep the lid closed between uses — the powder is water-activated, so a damp scoop will clump.

Frequently asked questions

Is the ingredient list on this page the current one?

It is now. The list we originally imported held thirteen items and was wrong for this product: it carried fragrance, hydrolyzed collagen and centella asiatica, none of which appear on any published panel, and it omitted the ceramide the carton is named after. Four independent sources — ANUA's own page, INCIDecoder, SkinSAFE and Skin Cupid — all print the same thirty ingredients, so that thirty-item list is what you see here.

Keep learning

Customer reviews

Frequently Bought Together

Buy these products together

This itemANUA Rice Enzyme Brightening Cleansing Powder 40g$13.99 USD

ANUA Peach 77 Niacin Essence Toner 250ml$16.99 USD

Beauty of Joseon Ginseng Essence Water 150ml$11.99 USD

Total price: $42.97 USD

This itemANUA Rice Enzyme Brightening Cleansing Powder 40g$13.99 USD

ANUA Peach 77 Niacin Essence Toner 250ml$16.99 USD

Beauty of Joseon Ginseng Essence Water 150ml$11.99 USD

Total price: $42.97 USD

ANUA

ANUA Peach 77 Niacin Essence Toner 250ml

A peach-water essence toner with 2% niacinamide, vitamin B12 and a mild BHA, built around how base makeup sits and lasts.

$16.99 USD

BEAUTY OF JOSEON

Beauty of Joseon Ginseng Essence Water 150ml

A water-light daily essence with ginseng water and niacinamide for comfortable hydration and a fresh-looking glow.

$11.99 USD

BEAUTY OF JOSEON

BEAUTY OF JOSEON Ground Rice and Honey Glow Mask 150ml

A creamy wash-off mask with rice hull powder, honey and kaolin to polish texture, balance excess oil and leave skin looking fresh.

$11.99 USD

ANUA

ANUA Niacinamide 5 + TXA Brightening Pad 210ml (60 pads)

Sixty pink half-moon pads soaked in a 5% niacinamide essence, cut to sit along the under-eye hollow and cheekbone.

$19.99 USD

ANUA

ANUA 7 Rice Ceramide Hydrating Barrier Serum 50ml

A light, springy daily serum powered by rice ingredients and ceramides to keep skin comfortably hydrated and visibly fresh.

$17.99 USD

ANUA

Anua Rice 70 Glow Milky Toner 250ml

A lightweight milky toner with 70% rice extract for layerable hydration, balanced-looking oil, and a fresh glow.

$15.99 USD

BEAUTY OF JOSEON

Beauty of Joseon Glow Replenishing Rice Milk 150ml

A shake-before-use rice milk toner that adds light hydration while helping skin look balanced, soft, and fresh.

$11.99 USD

VT COSMETICS

100 Reedle Shot Stick Pouch

A travel-size evening booster for smoother-feeling, more refined-looking skin.

2 mL × 10$8.09 USD

ANUA Rice Enzyme Cleansing Powder 40g | Sleepy Hello

ANUA

ANUA Rice Enzyme Brightening Cleansing Powder 40g

Powder-to-foam
Fragrance-free
Ceramide NP
Even-tone actives

ANUA Rice Enzyme Brightening Cleansing Powder 40g

40g ·$13.99 USD

Powder-to-foam

Fragrance-free

Ceramide NP

Even-tone actives

PRODUCT DETAILS

Learn more

GOES WELL WITH

ANUA Peach 77 Niacin Essence Toner 250ml$16.99 USD

Beauty of Joseon Ginseng Essence Water 150ml$11.99 USD

BEAUTY OF JOSEON Ground Rice and Honey Glow Mask 150ml$11.99 USD

ANUA Niacinamide 5 + TXA Brightening Pad 210ml (60 pads)$19.99 USD

ANUA 7 Rice Ceramide Hydrating Barrier Serum 50ml$17.99 USD

Anua Rice 70 Glow Milky Toner 250ml$15.99 USD

Beauty of Joseon Glow Replenishing Rice Milk 150ml$11.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

Every line below is traceable to the printed panel, to ANUA's own product page, or to the carton photographed in our gallery.

One tub, two formats
Rice declared six separate ways
Two enzymes, not one
Ceramide NP survives the rinse
Fragrance-free on the panel