Brands & Shopping
Updated September 8, 2026
Ginseng appears in an essence, a face serum and an eye serum. Rice turns up in a toner, a cream and sunscreen. Beauty of Joseon's familiar ingredients make the range feel connected, but they can make a shopping basket surprisingly hard to edit.
The useful distinction is what each product does in your routine. A rinse-off cleanser, a watery hydration layer and a moisturizer have different jobs, even when their ingredient stories overlap. Two serums may compete for the same spot despite having different names.
This guide helps you make those choices using current US-facing product information, checked September 8, 2026. We haven't wear-tested the range. Texture descriptions below come from the brand; the suggestions are our assessment of the formulas, directions and buying tradeoffs.
For a first Beauty of Joseon purchase, look at the product you actually need to replace:
The serums make more sense once you can name a separate reason for buying one. Owning the cleanser and cream doesn't create a missing serum step you have to fill.
Radiance Cleansing Balm comes in a 100 mL tub. Its formula starts with emollients including cetyl ethylhexanoate and caprylic/capric triglyceride, with cleansing emulsifiers that help it rinse away. Rice ingredients are part of the formula, but the practical reason to buy it is removing makeup and sunscreen.
Use clean hands to massage it onto dry skin, add water to emulsify, then rinse. The brand directs you to follow with a water-based cleanser. That water step matters: simply wiping off an oily balm isn't the same method. Official balm formula and directions.
Green Plum Refreshing Cleanser, available in 100 mL and 200 mL sizes, serves that water-based role. The current formula combines cleansing surfactants with glycerin, plum water and mung bean extract. Beauty of Joseon says it isn't designed to remove makeup; wet your hands, massage it over the face and rinse with lukewarm water. Official cleanser details.
For someone already using a makeup remover they like, the gel cleanser can be the only BOJ cleansing purchase. The matching balm isn't required. Also, don't mistake Green Plum Refreshing Cleanser for Green Plum Refreshing Toner: the shared name covers two different steps.
Dynasty Cream is the brand's dewy cream option. The current ingredient list begins with water, glycerin and hydrogenated polydecene, followed by ingredients including niacinamide and squalane. It also contains rice bran water, ginseng root water, honey extract and ceramide NP. This is a more useful picture than choosing it solely because the packaging mentions rice.
Beauty of Joseon positions it particularly for normal to dry skin and recommends a smaller amount for oilier skin. It can be used morning or evening, with daytime sunscreen afterward. If you dislike a visible sheen, a product deliberately sold for dewiness may be the wrong starting point. Our Dynasty Cream review looks more closely at its formula, finish and sizes. Current brand listing.
Red Bean Water Gel is the alternative to investigate when cream feels like too much. The 100 mL gel contains glycerin, red bean extract, silicone ingredients, panthenol and peptides. The brand describes a lightweight finish for oily and combination skin, used as the moisturizer step before sunscreen in the morning. That positioning makes it worth comparing with Dynasty Cream; it doesn't guarantee all-day oil control or a particular result on your skin. Official gel formula and use.
These are two moisturizer choices. You don't need to put the gel underneath the cream to complete the range.
Ginseng Essence Water is a 150 mL watery hydration product. Its current list includes glycerin, niacinamide, ginseng ingredients, panthenol and allantoin. Apply a few drops after cleansing, morning or evening. Despite the word “essence,” it doesn't require a toner underneath it.
Older reviews often lead with an 80% ginseng-water claim. We couldn't confirm that percentage on today's official page, whose ingredient list now begins with water, butylene glycol, glycerin and propanediol. Different online lists don't establish when or whether a reformulation happened. If a particular concentration is why you're buying, check the current package. The Ginseng Essence Water review explains that discrepancy. Current product information.
Glow Replenishing Rice Milk, also 150 mL, offers a different format: a liquid layer and a powder layer that the brand describes as helping absorb excess oil. The formula lists glycerin, panthenol, kaolin, rice extract and rice amino acids. Shake it thoroughly before applying a few drops after cleansing. Separation is expected for this product. Official Rice Milk details.
Choose between them by the experience you're looking for: a straightforward watery layer, or the shaken powder-and-liquid format. “Milky” doesn't make Rice Milk a substitute for a face cream. If your moisturizer already gives you the hydration you want, neither bottle is an essential addition.
Green Plum Refreshing Toner: AHA + BHA belongs in a different decision. Its current formula includes glycolic acid and salicylic acid, and it carries an AHA sunburn alert. Treat it as an exfoliating product to assess against anything similar you already use, rather than another interchangeable hydration toner. Official acid-toner formula and precautions.
This is the propolis option, which the brand describes as having a substantial, honey-like texture. Its current US page states 60% propolis extract, 2% niacinamide and 0.5% BHA; the ingredient list identifies the BHA as betaine salicylate. Don't read that as a stated 0.5% pure salicylic-acid formula.
It is already a combination product, including that exfoliating ingredient. If you're shopping for propolis without acids, that detail changes the choice. The directions call for two or three drops and allow morning or evening use, with sunscreen during the day. Read our Glow Serum review for the ingredient evidence and limitations. Official Glow Serum page.
Glow Deep is positioned for dullness and uneven-looking tone. Its current formula contains rice bran water, alpha-arbutin, niacinamide and panthenol. Switching to it from Glow Serum won't remove niacinamide from your routine.
The current main directions recommend evening use: pat in a few drops with clean hands, then follow with moisturizer. Keep the dropper off your skin. We wouldn't buy both Glow and Glow Deep merely to get two kinds of “glow.” Decide whether the propolis combination or this tone-focused formula answers the question you're shopping for. Neither comes with a reliable deadline for changing visible marks. Our Glow Deep Serum review covers the current bottle and older percentage claims. Official Glow Deep directions.
The face serum combines ginseng ingredients and snail secretion filtrate with glycerin, niacinamide and hyaluronic-acid ingredients. Its most straightforward role here is another optional hydrating serum. If Ginseng Essence Water and your moisturizer already satisfy that need, a second ginseng product needs a reason beyond matching the collection.
The face-serum directions call for a few drops before moisturizer, morning or evening. Keep the dropper off your skin when dispensing. Our Revive face-serum review examines the current formula and the older ginseng and snail percentages. Current Revive face-serum page.
Revive Eye Serum: Ginseng + Retinal contains a retinoid. It isn't the snail-mucin face serum in a smaller package, and it isn't just an extra helping of ginseng hydration.
The brand tells new users to introduce it gradually and advises against combining it with AHA/BHA/PHA products. Its product warning also advises avoiding it during pregnancy and breastfeeding. Read those instructions before adding it alongside an exfoliating toner or Glow Serum. The Revive Eye Serum review goes into application, ingredient evidence and the limits of eye-area claims. Current official eye-serum information.
For someone simply assembling a basic cleanser-and-moisturizer routine, this can wait. An eye product earns its place through a specific use, not because every routine photograph includes one.
Day Dew Sunscreen is the US formula: broad-spectrum SPF 50, 50 mL, with an official 80-minute water-resistance claim. Its listed active filters are avobenzone 3%, homosalate 7%, octisalate 5% and octocrylene 5%. The brand describes a dewy finish. Official Day Dew information.
It differs from global Relief Sun SPF50+ PA++++, now named Rice + Niacinamide, and Relief Sun Aqua-Fresh Rice + B5. Those two have their own formulas and directions. Day Dew's water-resistance claim doesn't carry over to either one. The Beauty of Joseon sunscreen review explains the versions and Relief Sun's naming update.
Sunscreen remains its own layer. Don't mix a serum or cream into it to make an all-in-one product. Follow the actual sunscreen label for application and reapplication; FDA guidance calls for applying 15 minutes before sun exposure and reapplying at least every two hours, more often with swimming or sweating. Shade and protective clothing still matter. FDA sunscreen guidance.
The full list matters if you avoid a particular ingredient. Niacinamide appears beyond the serum that names it on the front: the current Dynasty Cream, Ginseng Essence Water, Glow Deep and Revive face-serum formulas all contain it.
Animal-derived ingredients vary by product, too. Glow Serum contains propolis, Revive face serum contains snail secretion filtrate, and Dynasty Cream includes honey extract. If you avoid those ingredients, check the individual formula rather than treating the collection as uniformly plant-based. A brand's cruelty-free description doesn't establish that every product is vegan.
Try describing the basket without product names. “Makeup removal, face wash, moisturizer, sunscreen” identifies separate functions. “Hydration, hydration, glow, more glow” is a cue to look again at what you're buying.
For example, if your cleanser and sunscreen already work well but you want a different moisturizer finish, compare Dynasty Cream and Red Bean Water Gel. You can leave the toner and serum aisles alone. If a watery hydration layer is the missing piece, compare Ginseng Essence Water with Rice Milk before building a whole ginseng or rice routine.
The money adds up even at modest individual prices. At the official US regular prices checked for this guide, Green Plum Cleanser 100 mL was $13, Dynasty Cream 50 mL was $24, and Day Dew 50 mL was $18: $55 before tax and shipping. Adding 30 mL bottles of both Glow and Glow Deep at their $17 regular prices brings that to $89. Promotions can change those totals, but they don't establish that the extra bottles serve a separate purpose.
Check the size beside each price, too. Dynasty Cream's $15 starting price was for 30 mL, not the 50 mL jar. A low headline price and a familiar product photo can hide that difference.
Beauty of Joseon offers enough formats to build a routine around, but the whole range isn't the purchase. The worthwhile basket is the one whose contents you can explain—and whose duplicates you're happy to leave behind.
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