What is the texture and finish like?

It has a watery, lightweight serum texture and is designed to leave skin looking radiant and glass-like.

Is this serum positioned for dry skin?

Yes. The product is specifically tagged for dry skin and is designed to hydrate and moisturize.

How much niacinamide does it contain?

The formula contains 5% niacinamide.

Does the formula contain added fragrance?

Yes. The current ANUA US ingredient declaration lists Fragrance (Parfum).

Why is the serum pink?

Its light pink appearance comes from cyanocobalamin, a form of vitamin B12, rather than artificial coloring.

When should I use it if I already use ANUA's azelaic serum at night?

For that specific routine, ANUA suggested using the Peach 70% Niacinamide Serum in the morning between toner and moisturizer, then following with sunscreen.

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ANUA

Peach 70% Niacinamide Serum

What it is: A watery, leave-on facial serum with 5% niacinamide that hydrates dry skin and helps rough texture look smoother and more radiant.

Radiant, glass-like finish
Hydrates and moisturizes
Smooths the look of rough texture
Watery, lightweight serum

Net weight: 30 ml

Peach 70% Niacinamide Serum

30ml ·$17.99 USD

Radiant, glass-like finish

Hydrates and moisturizes

Smooths the look of rough texture

Watery, lightweight serum

Main active: Niacinamide
Intensity: Standard

PRODUCT DETAILS

Hello, glow. This watery, lightweight serum gives dry skin a welcome layer of moisture while helping it look more radiant. Its watery, lightweight texture makes it an easy choice when you want hydration with a lightweight feel rather than a heavier serum.

The formula brings together 5% niacinamide and peach fruit and flower extracts. It is designed to support a radiant, glass-like finish while gently caring for the appearance of bumpy or rough texture. Hyaluronic acid forms add a familiar hydration story, while Ceramide NP offers supporting barrier care.

Its naturally light pink appearance comes from vitamin B12 rather than artificial coloring, adding a soft peachy spark to your shelf. The current US formula does contain fragrance, which may matter if you prefer to avoid fragranced skincare. Choose this serum for smoother-looking texture, with lightweight hydration and a finish made to bring dull-looking skin back into the light.

Learn more

GOES WELL WITH

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Cream$24.99 USD

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

1025 Dokdo Sun Cream$18.99 USD

1025 Dokdo Pad$20.99 USD

1025 Dokdo Cleanser$11.99 USD

1025 Dokdo Lotion$14.99 USD

Lightweight moisture meets visible glow and smoother-looking texture in this watery daily serum.

Radiant, glass-like finish
Smoother-looking texture
Lightweight hydration

Key Ingredients

Niacinamide

Helps visibly brighten uneven tone and support the skin barrier.

A whole fuzzy peach and a halved peach with exposed flesh and stone rest on a softly lit peach-toned studio surface.

Prunus Persica (Peach) Fruit Extract

A peach fruit-pulp extract used in cosmetics to help moisturize, soften and condition the skin.

Clear hydrogel spheres and droplets on a pale lilac background.

Hyaluronic Acid

Helps hydrate and visibly plump the skin.

Translucent ivory sculptural folds with glossy highlights and small clear droplets on a warm cream studio surface.

Alpha-Arbutin

A defined hydroquinone glucoside with emerging formula-specific evidence for more even-looking tone—not the same ingredient as Arbutin or hydroquinone.

Overlapping ivory wax-like layers on a warm blush background, representing ceramide barrier lipids.

Ceramides

Barrier-supporting lipids that help reduce moisture loss and ease visible dryness.

Real Results

256.4%Improvement in surface skin moisture immediately after one use^{1, 2}
21.7%Improvement in deeper skin moisture immediately after use²
11.1%Improvement in measured skin texture immediately after use²
28.5%Improvement in measured skin brightening after two weeks²

Results published by ANUA and Ulta. Individual results may vary.

Close-up of the open serum bottle with glossy peach-colored liquid above it.

Concerns & Benefits

Your Concerns

1
Dullness
For skin that looks flat or short on glow and could use a more radiant-looking finish.
2
Uneven Texture
For visible bumps or roughness that can make your complexion look less smooth.
3

How To Use

1After cleansing and toning, use the serum up to twice daily.
2Apply 2–3 drops over your face and neck, avoiding the eye area.
3Gently spread the serum, then pat it in with your fingertips. Leave it on rather than rinsing.
4When using it during the day, apply sunscreen afterward.

Woman holding the bottle and applying a drop of serum to her cheek.

Frequently asked questions

How do I apply this serum, and where does it go in my routine?

After cleansing and toning, apply 2–3 drops over your face and neck, avoiding the eye area. Spread it gently, pat with your fingertips and leave it on. You can use it up to twice daily; follow with sunscreen during the day.

Keep learning

Customer reviews

Frequently Bought Together

Buy these products together

This itemPeach 70% Niacinamide Serum$17.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Cream$24.99 USD

Total price: $51.07 USD

This itemPeach 70% Niacinamide Serum$17.99 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Cream$24.99 USD

Total price: $51.07 USD

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1025 Dokdo Eye Cream

Lightweight daily eye care for hydration, brightness and smoother-looking fine lines.

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1025 Dokdo Sleeping Pack

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SPF 50+ PA++++ protection in a lightweight, no-white-cast lotion.

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1025 Dokdo Pad

Two-sided toner care for tidier texture and balanced moisture.

70 pads / 120 g$20.99 USD

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1025 Dokdo Cleanser

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ANUA Peach 70% Niacinamide Serum | Sleepy Hello

ANUA

Peach 70% Niacinamide Serum

What it is: A watery, leave-on facial serum with 5% niacinamide that hydrates dry skin and helps rough texture look smoother and more radiant.

Radiant, glass-like finish
Hydrates and moisturizes
Smooths the look of rough texture
Watery, lightweight serum

Net weight: 30 ml

Peach 70% Niacinamide Serum

30ml ·$17.99 USD

Radiant, glass-like finish

Hydrates and moisturizes

Smooths the look of rough texture

Watery, lightweight serum

Main active: Niacinamide
Intensity: Standard

PRODUCT DETAILS

Learn more

GOES WELL WITH

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Cream$24.99 USD

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

1025 Dokdo Sun Cream$18.99 USD

1025 Dokdo Pad$20.99 USD

1025 Dokdo Cleanser$11.99 USD

1025 Dokdo Lotion$14.99 USD

Lightweight moisture meets visible glow and smoother-looking texture in this watery daily serum.

Radiant, glass-like finish
Smoother-looking texture
Lightweight hydration