What does the lotion feel like?

It has a silky, lightweight and milky texture that absorbs quickly without leaving a sticky, heavy or greasy finish.

Which skin types is it intended for?

It is intended for daily use across all skin types.

Is it fragrance-free?

Yes. The exact product is listed as fragrance-free.

Why do the published rice-water figures say both 70% and 71%?

Ulta presents the formula as containing 70% ANUA Rice Water+, while the quantified ingredient declaration lists Oryza Sativa Rice Bran Water at 71%. Read them as two separate published formula statements rather than combining the figures.

How many ceramides does the formula contain?

Five: Ceramide NP, AS, AP, NS and EOP. The formula also contains squalane, cholesterol, phytosphingosine, palmitic acid and stearic acid.

Does the formula contain coconut oil?

Yes. Cocos Nucifera Coconut Oil is listed as the fourteenth ingredient.

Is it confirmed as non-comedogenic?

No clear conclusion is available. One section of the Ulta listing says a non-comedogenic test was completed, while brand answers on that same listing say it was not tested or is not officially labeled non-comedogenic.

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ANUA

Rice 70 Intensive Moisturizing Milk

What it is: A daily facial moisturizer with a lightweight milky texture, made to deliver moisture and glow without feeling heavy or greasy.

Fast-absorbing milky lotion
71% rice bran water
Five ceramides with squalane
Niacinamide for dullness

Net weight: 150 ml

Rice 70 Intensive Moisturizing Milk

150ml ·$12.99 USD

Fast-absorbing milky lotion

71% rice bran water

Five ceramides with squalane

Niacinamide for dullness

Main active: Rice Bran Water
Intensity: Supportive

PRODUCT DETAILS

Hello, lightweight moisture. Rice 70 Intensive Moisturizing Milk is a daily facial moisturizer with a silky, milky texture. Made for all skin types, it delivers fast-absorbing moisture without a sticky, heavy or greasy finish. It leaves hydration and glow in place while keeping the final moisturizing layer light.

Rice bran water sits first at 71%. This botanical ingredient helps condition skin and supports a hydrated, soft, dewy feel. Niacinamide is listed fifth and supports brighter-looking skin, giving dull complexions another thoughtful reason to reach for this lotion.

The moisture story continues with five ceramides alongside squalane and complementary lipids, including cholesterol and phytosphingosine. Ceramides help reduce moisture loss and ease visible dryness. Three forms of hyaluronic acid add another hydration-focused layer without changing the lotion's featherlight character.

The formula is fragrance-free and suitable for daily use across all skin types. Choose it when you want moisture, barrier support and a fresh-looking glow in a fluid lotion rather than a richer cream.

Learn more

GOES WELL WITH

100 VITA-LIGHT Reedle Shot$9.49 USD

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

1025 Dokdo Sun Cream$18.99 USD

100 Collagen Reedle Shot Stick Pouch$9.49 USD

100 PRO CICA Reedle Shot Stick Pouches$9.49 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Cleanser$11.99 USD

A closer look at the lotion's lightweight moisture, barrier-supporting lipids and brighter-looking finish.

Moisture without the weight
Ceramide-led moisture support
A clearer, brighter-looking glow

Key Ingredients

A glossy, translucent milky-white fluid form with small golden grain-like inclusions rests on a warm peach seamless surface, casting a soft shadow.

Rice Bran Water

Rice bran water is a lightweight botanical ingredient used to condition skin and support a hydrated, soft, dewy finish.

Overlapping ivory wax-like layers on a warm blush background, representing ceramide barrier lipids.

Ceramides

Barrier-supporting lipids that help reduce moisture loss and ease visible dryness.

Niacinamide

Helps visibly brighten uneven tone and support the skin barrier.

Clear hydrogel spheres and droplets on a pale lilac background.

Hyaluronic Acid

Helps hydrate and visibly plump the skin.

Real Results

122%Increase in skin moisture after one use¹
101.7%Increase in measured glow or brightness after four weeks^{1, 2}

Results published by Skin Cupid and ANUA. Individual results may vary.

White pump bottle displayed in front of a creamy lotion swatch.

Concerns & Benefits

Your Concerns

1
Dehydration
Skin that wants lasting moisture without being left with a heavy, greasy or sticky finish.
2
Dryness
Dry-feeling skin looking for ceramides, squalane and other moisture-supporting lipids in a light lotion.
3

How To Use

1After your ampoule or serum, apply the lotion as your moisturizing step.
2Pump once or twice onto your fingers, then smooth it over your face and neck.
3Leave it on and smooth until fully absorbed. In the morning, follow with SPF.
4Use the same steps as part of your evening routine.
5When your skin feels drier than usual, apply another layer or follow with a richer cream.

Front-facing pump bottle centered against a pale mint background.

Frequently asked questions

Is this a toner or a moisturizer?

It is a facial moisturizer in a lightweight lotion format. Apply it after your ampoule or serum as the final moisturizing step.

Keep learning

Customer reviews

Frequently Bought Together

Buy these products together

This itemRice 70 Intensive Moisturizing Milk$12.99 USD

100 VITA-LIGHT Reedle Shot$9.49 USD

1025 Dokdo Eye Cream$22.99 USD

Total price: $45.47 USD

This itemRice 70 Intensive Moisturizing Milk$12.99 USD

100 VITA-LIGHT Reedle Shot$9.49 USD

1025 Dokdo Eye Cream$22.99 USD

Total price: $45.47 USD

VT COSMETICS

100 VITA-LIGHT Reedle Shot

A jelly-like evening ampoule for brighter, more even-looking skin in single-use pouches.

2 ml × 10 pouches$9.49 USD

ROUND LAB

1025 Dokdo Eye Cream

Lightweight daily eye care for hydration, brightness and smoother-looking fine lines.

30 ml / 1.01 fl oz$22.99 USD

ROUND LAB

1025 Dokdo Sleeping Pack

A lightweight, unscented overnight gel for hydration and smoother-feeling skin.

100 ml$15.99 USD

ROUND LAB

1025 Dokdo Sun Cream

SPF 50+ PA++++ protection in a lightweight, no-white-cast lotion.

50 ml$18.99 USD

VT COSMETICS

100 Collagen Reedle Shot Stick Pouch

Beginner-friendly texture care with moisture, firmness and a refreshing, non-sticky finish.

2 ml × 10 sachets$9.49 USD

VT COSMETICS

100 PRO CICA Reedle Shot Stick Pouches

Daily texture care with soothing hydration, one travel-friendly pouch at a time.

2 ml × 10 pouches$9.49 USD

VT COSMETICS

100 Reedle Shot Stick Pouch

A travel-size evening booster for smoother-feeling, more refined-looking skin.

2 mL × 10$8.09 USD

ROUND LAB

1025 Dokdo Cleanser

Creamy, slightly acidic foam for a comfortable cleanse

150 ml$11.99 USD

ANUA Rice 70 Intensive Moisturizing Milk 150ml

ANUA

Rice 70 Intensive Moisturizing Milk

What it is: A daily facial moisturizer with a lightweight milky texture, made to deliver moisture and glow without feeling heavy or greasy.

Fast-absorbing milky lotion
71% rice bran water
Five ceramides with squalane
Niacinamide for dullness

Net weight: 150 ml

Rice 70 Intensive Moisturizing Milk

150ml ·$12.99 USD

Fast-absorbing milky lotion

71% rice bran water

Five ceramides with squalane

Niacinamide for dullness

Main active: Rice Bran Water
Intensity: Supportive

PRODUCT DETAILS

Learn more

GOES WELL WITH

100 VITA-LIGHT Reedle Shot$9.49 USD

1025 Dokdo Eye Cream$22.99 USD

1025 Dokdo Sleeping Pack$15.99 USD

1025 Dokdo Sun Cream$18.99 USD

100 Collagen Reedle Shot Stick Pouch$9.49 USD

100 PRO CICA Reedle Shot Stick Pouches$9.49 USD

100 Reedle Shot Stick Pouch$8.09 USD

1025 Dokdo Cleanser$11.99 USD

A closer look at the lotion's lightweight moisture, barrier-supporting lipids and brighter-looking finish.

Moisture without the weight
Ceramide-led moisture support
A clearer, brighter-looking glow

Key Ingredients

Real Results

122%Increase in skin moisture after one use¹
101.7%Increase in measured glow or brightness after four weeks^{1, 2}

Results published by Skin Cupid and ANUA. Individual results may vary.

Concerns & Benefits

Your Concerns

1
Dehydration
Skin that wants lasting moisture without being left with a heavy, greasy or sticky finish.
2
Dryness
Dry-feeling skin looking for ceramides, squalane and other moisture-supporting lipids in a light lotion.
3

How To Use

1After your ampoule or serum, apply the lotion as your moisturizing step.
2Pump once or twice onto your fingers, then smooth it over your face and neck.
3Leave it on and smooth until fully absorbed. In the morning, follow with SPF.
4Use the same steps as part of your evening routine.
5When your skin feels drier than usual, apply another layer or follow with a richer cream.

Frequently asked questions

Is this a toner or a moisturizer?

It is a facial moisturizer in a lightweight lotion format. Apply it after your ampoule or serum as the final moisturizing step.

Keep learning

Customer reviews

Frequently Bought Together

Buy these products together

This itemRice 70 Intensive Moisturizing Milk$12.99 USD

100 VITA-LIGHT Reedle Shot$9.49 USD

1025 Dokdo Eye Cream$22.99 USD

Total price: $45.47 USD

This itemRice 70 Intensive Moisturizing Milk$12.99 USD

100 VITA-LIGHT Reedle Shot$9.49 USD

1025 Dokdo Eye Cream$22.99 USD

Total price: $45.47 USD

VT COSMETICS

100 VITA-LIGHT Reedle Shot

A jelly-like evening ampoule for brighter, more even-looking skin in single-use pouches.

2 ml × 10 pouches$9.49 USD

ROUND LAB

1025 Dokdo Eye Cream

Lightweight daily eye care for hydration, brightness and smoother-looking fine lines.

30 ml / 1.01 fl oz$22.99 USD

ROUND LAB

1025 Dokdo Sleeping Pack

A lightweight, unscented overnight gel for hydration and smoother-feeling skin.

100 ml$15.99 USD

ROUND LAB

1025 Dokdo Sun Cream

SPF 50+ PA++++ protection in a lightweight, no-white-cast lotion.

50 ml$18.99 USD

VT COSMETICS

100 Collagen Reedle Shot Stick Pouch

Beginner-friendly texture care with moisture, firmness and a refreshing, non-sticky finish.

2 ml × 10 sachets$9.49 USD

VT COSMETICS

100 PRO CICA Reedle Shot Stick Pouches

Daily texture care with soothing hydration, one travel-friendly pouch at a time.

2 ml × 10 pouches$9.49 USD

VT COSMETICS

100 Reedle Shot Stick Pouch

A travel-size evening booster for smoother-feeling, more refined-looking skin.

2 mL × 10$8.09 USD

ROUND LAB

1025 Dokdo Cleanser

Creamy, slightly acidic foam for a comfortable cleanse

150 ml$11.99 USD