This is a wash-off gel mask rather than a leave-on treatment, and the texture is the point: a dense amber gel with visible strands of dried mugwort suspended through it. You can see the plant matter in the jar, which is unusual and is what the brand is selling.

I'm From grows its mugwort on Ganghwa Island and harvests before Dano, the early-summer festival that traditionally marks the end of the picking season. The carton states 2.1% mugwort. It arrives in a 110g amber glass jar with a spatula-friendly wide mouth.

Alongside the mugwort sit centella asiatica extract, green tea leaf extract and licorice root extract, with panthenol, allantoin and glycerin filling out the comfort side. The brand formulates it without added fragrance, colourant, essential oils, alcohol, mineral oil or silicone.

It is built for skin that runs hot — flushed after a long day, rough across the cheeks, congested through the centre. Because it rinses away rather than staying on, it is easier to fit into a routine that already has plenty of leave-on steps.