Anua Rice 70 Glow Milky Toner review: a light, good-value rice toner for dehydrated skin
Updated October 22, 2026
Anua Rice 70 Glow Milky Toner is a sensible buy if you want a light, milky first step after cleansing that adds moisture without much richness, and at $15.99 for 250 ml it is the best value per ml of the three rice milk toners we compared. If your skin is drier and you want more cushion from the toner itself, I'm From Rice Toner reads richer on paper; if your T-zone gets shiny, Beauty of Joseon Glow Replenishing Rice Milk adds a powder layer for a less slick finish.
All three are hydrating toners, not exfoliants, and none replaces a moisturizer. The differences are what leads each ingredient list, the price per ml, and whether you want comfort or less shine.
This is a researched comparison of current US brand and retailer information, checked October 2026. We haven't worn or tested these toners; texture descriptions are the brands', and the buying advice comes from comparing formulas, directions, sizes and prices.
What you're buying: the Rice 70 formula, size and price
is a fragrance-free, emulsion-style toner meant as the first leave-on step after cleansing. Anua describes it as a lightweight milky toner with a refreshing finish that leaves skin looking radiant. It costs $15.99 for 250 ml at Sleepy Hello, checked October 2026, which works out to about 6.4 cents per ml.
The "70" refers to rice water. Anua promotes "70% Anua Rice Water+", and the current ingredient list on Anua's official product page opens with rice bran water at 71%. Here are the first twelve ingredients and what they do:
Oryza sativa (rice) bran water, 71%: water drawn from rice bran, used as the base in place of plain water.
Butylene glycol, glycerin and dipropylene glycol: humectants, meaning ingredients that draw water into the top layer of skin.
Niacinamide: vitamin B3, a skin-conditioning ingredient brands use for a smoother, more even-looking surface.
Propanediol, water and 1,2-hexanediol: solvents that carry the formula and support its preservation.
Methyl gluceth-20 and betaine: two more humectants; betaine is commonly sourced from sugar beets.
Panthenol: pro-vitamin B5, which helps skin hold moisture and feel softer.
Oryza sativa (rice) extract: listed at 3,753 ppm (parts per million).
Further down, the list includes sodium hyaluronate (a salt form of hyaluronic acid), adenosine, and a small group of skin-identical lipids that support the moisture barrier: ceramides NP, AP and EOP, plus cholesterol and phytosphingosine. Anua also lists hydrolyzed rice protein and rice seed protein at 3,000 ppb (parts per billion) each. The brand doesn't publish how much niacinamide or ceramide the toner contains, and because the lipids all sit well after the twelfth ingredient, read them as supporting ingredients rather than the backbone of the formula.
One caution if you're buying for a specific ingredient. Sleepy Hello's own product page currently shows an older ingredient list that starts with water and rice extract (70%) and doesn't include niacinamide or ceramides, and some other retailer pages show the same. This review follows Anua's current official list. If niacinamide or ceramides are the reason you're buying, check the ingredient panel on the bottle you receive.
Is Anua Rice 70 Glow Milky Toner good for dry skin?
Yes, for skin that feels tight or thirsty after cleansing, as long as you use it as the first layer of moisture rather than the whole routine. Its top ingredients are almost all humectants, plus panthenol and small amounts of ceramides, so it adds water and comfort. There are no oils or butters among the first twelve ingredients to hold that water in, so dry skin will still want a moisturizer on top.
That makes it a better match for dehydrated skin, meaning skin that is short on water, than for very dry skin that is short on oil. Normal and combination skin that feels tight mainly after washing sits in the same group. If your cheeks feel tight again an hour after your routine, the missing piece is usually in the moisturizer step, and Anua's matching Rice 70 Intensive Moisturizing Milk, 150 ml or a richer cream is the place to add it.
You can also layer it: Sleepy Hello's product page suggests one thin layer, then another only when more moisture feels useful.
Anua rice toner vs I'm From rice toner: what is the difference?
I'm From is the richer, two-layer milk with the bigger rice number on its label, while Anua is the lighter, humectant-led toner with a larger bottle and ceramides in its list. Both put niacinamide fifth, and neither publishes how much it contains.
I'm From Rice Toner, 150 ml is built on 77.78% rice extract, which I'm From says comes from Goami rice grown in Yeoju, South Korea. Next come methylpropanediol (a humectant solvent), then triethylhexanoin and hydrogenated poly(C6-14 olefin), two lightweight emollients that soften skin and give a toner more cushion. Niacinamide, pentylene glycol, purslane extract and rice bran extract follow, with adenosine further down. Ceramides don't appear in its list.
Side by side, the differences are:
Rice base: I'm From leads with rice extract at 77.78%. Anua leads with rice bran water at 71% and adds rice extract and rice proteins in smaller amounts. A bigger rice number doesn't make a toner stronger; in both, rice mostly does the job water does elsewhere.
Texture: I'm From describes a two-layer formula, a watery phase and a soft emulsion you shake together, with a milky, nourishing finish. Anua describes its toner as lightweight and refreshing. The emollients near the top of I'm From's list line up with that difference.
Supporting ingredients: Anua adds panthenol, sodium hyaluronate and its small group of ceramides with cholesterol and phytosphingosine. I'm From adds purslane extract. Both list adenosine further down.
Size and price: I'm From is $11.99 for 150 ml, about 8 cents per ml. Anua is $15.99 for 250 ml, about 6.4 cents per ml. Both checked October 2026.
Pick I'm From if your skin is dry, you like a toner that feels close to a thin lotion, and you don't mind shaking the bottle every time. Pick Anua if you want something lighter to layer, panthenol and ceramides matter to you, or you go through toner quickly and want the bigger bottle. Our full I'm From Rice Toner review goes deeper on that one, and if you're also weighing a milk toner without rice, our TIRTIR Milk Skin Toner review covers it.
How it compares with Beauty of Joseon Glow Replenishing Rice Milk
Beauty of Joseon's version is the one to choose for shine. Beauty of Joseon Glow Replenishing Rice Milk, 150 ml is a dual-layer toner: a rice-focused moisture layer plus a powder layer that the brand says helps the complexion look smoother and less slick. You shake it before each use to combine the two.
Its list starts with water, methylpropanediol, propanediol, 1,2-hexanediol, glycerin and glycereth-26 (another humectant), then polymethyl methacrylate, a fine acrylic powder used for a soft, less shiny finish. Rice extract is eighth, followed by a run of plant extracts that includes centella. Lower down come sodium hyaluronate, panthenol, hydroxyethyl urea (a humectant), aluminum chlorohydrate (an astringent better known from antiperspirants), microcrystalline cellulose, kaolin clay, ceramide NP and rice amino acids.
Rice plays a smaller part here than in Anua or I'm From, and the formula aims for a balanced-looking finish rather than cushion. Beauty of Joseon says the formula is free of added fragrance and alcohol. It costs $11.99 for 150 ml at Sleepy Hello, checked October 2026, or about 8 cents per ml.
Pick Beauty of Joseon if your T-zone looks shiny by midday and you'd like the toner to take the edge off it. Pick Anua if you want hydration without a powder phase, especially on cheeks that run dry. If you'd rather compare a rice toner from another brand entirely, our Haruharu Wonder Black Rice toner review covers that option.
How do you use Anua Rice 70 Glow Milky Toner?
Use it right after cleansing, morning and night, before serum and moisturizer. Anua's directions are simple: after thoroughly cleansing, apply it with a cotton pad or your fingertips and gently pat it over the face.
Cleanse, then pat your face mostly dry.
Shake the bottle well, as Sleepy Hello's product page suggests.
Pour a small amount into your palms or onto a cotton pad.
Press it in with your hands, or sweep the pad gently over your face and neck.
Add a second thin layer where skin feels dry, if you want one.
Follow with serum, then moisturizer, and finish with sunscreen in the morning.
Hands waste less product than a cotton pad, and pressing suits a milky texture meant to settle in rather than be wiped away.
If you're new to it, try the toner on a small area for a few days before using it on your whole face. The product page suggests introducing it gradually if your skin is easily irritated or prone to clogged pores, and stopping if discomfort continues.
Where it fits with the Rice 70 Moisturizing Milk
Anua sells a matching moisturizer, and for dry skin it's the more substantial of the two Rice 70 products. The Rice 70 Intensive Moisturizing Milk is a lotion, not a toner; Sleepy Hello's product page lists it as a facial moisturizer to apply after your serum. Its list also opens with rice bran water at 71% and puts niacinamide fifth, then adds what the toner doesn't have: meadowfoam seed oil, coconut oil and squalane for softness, plus ceramides AS and NS on top of the NP, AP and EOP the two share. Both also list cholesterol and phytosphingosine. It's fragrance-free and costs $12.99 for 150 ml, checked October 2026.
Evening: cleanser, Glow Milky Toner, any serum you already use, Moisturizing Milk, and a richer cream on top on drier nights.
If you want a serum between them, Anua's 7 Rice Ceramide Hydrating Barrier Serum, 50 ml ($17.99) keeps the rice and ceramide theme, with rice extract, ceramide NP, squalane and panthenol in its list. You don't need all three, though. The toner plus a moisturizer you already like is a complete pairing.
Who should skip the toner: anyone shopping for an exfoliating toner, since Anua doesn't sell it as one; oily skin in hot, humid weather that prefers a clear, watery toner, as the product page notes the milky finish may feel richer than a clear one; and anyone who doesn't get on with niacinamide, which sits fifth in Anua's list.
Where to buy at Sleepy Hello, prices checked October 2026:
It's a toner: Anua sells it as one, and it goes on first after cleansing. Its milky, emulsion-style texture sits between a clear toner and a light essence, so on simple days it can cover both steps, and if you already use an essence you can keep it after the toner. Our toner vs essence explainer covers the difference.
Does Anua Rice 70 toner have fragrance?
No. Anua tags it fragrance-free, and its ingredient list doesn't include fragrance (parfum) or ethanol. Ingredients such as butylene glycol and 1,2-hexanediol are humectants and solvents, not the drying kind of alcohol.
Is Anua Rice 70 Glow Milky Toner good for oily skin?
It can work as one thin layer. Anua reports a 12.9% improvement in measured excess sebum after four weeks in its own test with 21 participants; that's a small brand study, and we haven't seen the full report. If shine is your main complaint, Beauty of Joseon's powder-layer formula is the more direct match.
Does Anua rice toner contain niacinamide?
Yes, in Anua's current official list, where niacinamide is the fifth ingredient. Anua doesn't publish the percentage. Pairing it with a niacinamide serum is common, but check the bottle if you'd rather limit how many niacinamide products you layer.
Most people need one: the Dive-In Toner ($17.99, 300ml) for normal to oily skin, the ceramide Skin Booster ($15.99, 200ml) for dry skin. Serum goes after.
Pick the original Isntree Hyaluronic Acid Toner for a watery layer, or Toner Plus for thicker hydration on tight, dry skin. Formulas, use and 400ml value.
