Pure Cleansing Oil is the first step of a double cleanse: a clear golden oil you press onto dry skin at the end of the day, before anything water-based goes near your face. Massage it in and it loosens makeup, sunscreen, sebum and city dust from the surface, then rinses away under lukewarm water.

The base is a blend of fourteen plant oils — soybean, hazelnut, grape seed, olive, jojoba and argan among them — with squalane and the mild emulsifiers that let the whole thing leave again. Add water, massage a second time, and the oil turns milky white. That change is the point: it is what stops an oil this rich from staying behind as a film.

Ma:nyo formulates it for every skin type, acne-prone included, and aims it squarely at the blackheads and whiteheads that gather around the nose and chin. Skin is left comfortable rather than squeaky. Green tea leaf extract and a rice ferment filtrate the brand labels sake sit further down the list, alongside a little tea tree oil.

One honest caveat: this is a rinse-off step rather than a leave-on one, and most people follow it with a gentle water-based cleanser. Lavender, orange and tea tree oils give it a herbal citrus scent that some people find strong, so patch test first if essential oils usually bother you.